Troy Dean was appointed vice president of Graphcom’s creative division in 2015 after founding it in 2009. Over the last seven years, Troy has grown the division in both size and capabilities. Today, Graphcom uses data-driven targeting and marketing strategies across creative mediums – creating integrated marketing campaigns that yield strong results, are measurable, and evolve over time.
“Marketing should educate, fulfill, and motivate a target audience. As a marketing partner, we take pride in the strategy phase of each marketing project and use data to help us. Being in tune with your data helps business spend more intelligently and more efficiently. Our goal is for clients to spend strategically and get better results.”
As a member of Graphcom’s executive team, Troy also believes in the value of thought leadership not just for Graphcom, but clients as well.
“We strive to be problem-solvers in our field by applying methodology and expertise where clients need it the most. Through close, collaborative client communication we develop innovative solutions that can be applied across company divisions and industries. That means everyone is working together using data-driven models to achieve a shared goal.”