by Jennifer Gerlock | Jul 13, 2015 | Content Marketing
Why You Need a Branding Style Guide 7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization...
by Jennifer Gerlock | May 6, 2015 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
by Jennifer Gerlock | Dec 22, 2014 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Integrated Multichannel Marketing Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?),...
by Jennifer Gerlock | Aug 13, 2014 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
by Jennifer Gerlock | Apr 2, 2014 | Awards & News
And the Winners Are… We held our breath in bated anticipation. After all, this was our first rodeo.Last week, our marketing pros attended the Maryland Society for Healthcare Strategy and Market Development’s (MSHSMD for short) annual Alfred Knight Marketing...
by Jennifer Gerlock | Jan 13, 2014 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top... 
Jennifer Gerlock