by Jennifer Gerlock | Jul 13, 2015 | Content Marketing
7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization the opportunity to make a positive...
by Jennifer Gerlock | May 6, 2015 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting, emails, voicemails and all sorts of other distractions....
by Jennifer Gerlock | Dec 22, 2014 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?), it’s time to learn about using...
by Jennifer Gerlock | Aug 13, 2014 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly sophisticated and competitive philanthropic world,...
by Jennifer Gerlock | Apr 2, 2014 | Awards & News
We held our breath in bated anticipation. After all, this was our first rodeo.Last week, our marketing pros attended the Maryland Society for Healthcare Strategy and Market Development’s (MSHSMD for short) annual Alfred Knight Marketing Excellence Awards luncheon on...
by Jennifer Gerlock | Jan 13, 2014 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top messages your donors need to hear. #1...
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