by Julie Miranto | Jul 5, 2018 | Branding
Start with Why Inspire Action—Take Your Why from Concept to CreationAuthenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first. But...
by Julie Miranto | May 3, 2018 | Featured, Graphcom News
We Won a Hermes Platinum Award for PHFA’s Annual Report! Award-winning design? Yeah, we’ve got it. The Association of Marketing and Communications Professionals (AMCP) presented Graphcom with a Platinum Hermes Creative Award for our design work on the...
by Julie Miranto | Apr 15, 2018 | Featured, Signage
Spring Clean Your Signage Are Outdoor Signage Updates on Your Spring Cleaning List?It’s that time of year again! The snow is melting, the birds are chirping, the days are growing longer, and the cold winter weather has done a number on our homes and businesses. The...
by Julie Miranto | Mar 12, 2018 | Graphic Design
The Rainbow Connection Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind...
by Julie Miranto | Mar 5, 2018 | Fundraising
10 Secrets for a Successful Employee Giving Campaign Invest in Your Employees and They’ll Invest in Your OrganizationEmployee giving campaigns are a crucial part of many organizations’ fundraising goals—they mobilize philanthropic efforts from the inside out (because...
by Julie Miranto | Jul 11, 2017 | Account Management, Branding
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
