by Julie Miranto | Jul 5, 2018 | Branding
Inspire Action—Take Your Why from Concept to CreationAuthenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first. But how exactly do...
by Julie Miranto | May 3, 2018 | Featured, Graphcom News
Award-winning design? Yeah, we’ve got it. The Association of Marketing and Communications Professionals (AMCP) presented Graphcom with a Platinum Hermes Creative Award for our design work on the Pennsylvania Housing Finance Agency (PHFA) 2017 Annual Report “Part...
by Julie Miranto | Apr 15, 2018 | Featured, Signage
Are Outdoor Signage Updates on Your Spring Cleaning List?It’s that time of year again! The snow is melting, the birds are chirping, the days are growing longer, and the cold winter weather has done a number on our homes and businesses. The spring cleaning urge is in...
by Julie Miranto | Mar 12, 2018 | Graphic Design
Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind these assumptions? Color....
by Julie Miranto | Mar 5, 2018 | Fundraising
Invest in Your Employees and They’ll Invest in Your OrganizationEmployee giving campaigns are a crucial part of many organizations’ fundraising goals—they mobilize philanthropic efforts from the inside out (because who better to promote and support your efforts than...
by Julie Miranto | Jul 11, 2017 | Account Management, Branding
Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an in-house marketing department,...
