by Michael Vyskocil | Aug 6, 2018 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Turn Your Donors Into Your Fundraising Cheerleaders Gooooooo Team, Go! Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Michael Vyskocil | May 8, 2014 | Content Marketing
Crafting Your Annual Development Plan, Part 2 After considering the areas that make up a development plan, it’s time to flesh out the key components to that plan. Key Components of an Annual Development Plan A successful development plan will have the following key...
by Michael Vyskocil | May 7, 2014 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
by Michael Vyskocil | Apr 28, 2014 | Content Marketing
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.”Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
by Michael Vyskocil | Apr 24, 2014 | Content Marketing
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope?The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk...
by Michael Vyskocil | Mar 18, 2014 | Nonprofit & Fundraising
NO: It’s Not a Dirty Word It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what...
by Michael Vyskocil | Feb 11, 2014 | Healthcare Marketing, Nonprofit & Fundraising
Riding the Waves of Change Fundraising Amid the Affordable Care ActDespite the shaky ground for fundraising created by the Affordable Care Act (ACA), some development professionals believe the Act’s provisions—particularly for affordable-care organizations and...
by Michael Vyskocil | Feb 11, 2014 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
On Shaky Ground What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care ActAs a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential...
by Michael Vyskocil | Jan 13, 2014 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development... 
Michael Vyskocil