by Michael Vyskocil | Aug 6, 2018 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Gooooooo Team, Go! Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development office. Tapping into this network of existing...
by Michael Vyskocil | May 8, 2014 | Content Marketing
After considering the areas that make up a development plan, it’s time to flesh out the key components to that plan.Key Components of an Annual Development PlanA successful development plan will have the following key components in place:A snapshot of current...
by Michael Vyskocil | May 7, 2014 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion dollars, but we shrink at the...
by Michael Vyskocil | Apr 28, 2014 | Content Marketing
First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.”Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your donors give you funds and you recognize their...
by Michael Vyskocil | Apr 24, 2014 | Content Marketing
What Makes You Open That Envelope?The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk mail.”Making your mailer stand out in that sea of...
by Michael Vyskocil | Mar 18, 2014 | Nonprofit & Fundraising
It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what “no” really means abound,...
by Michael Vyskocil | Feb 11, 2014 | Healthcare Marketing, Nonprofit & Fundraising
Fundraising Amid the Affordable Care ActDespite the shaky ground for fundraising created by the Affordable Care Act (ACA), some development professionals believe the Act’s provisions—particularly for affordable-care organizations and financial benefits for medical...
by Michael Vyskocil | Feb 11, 2014 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care ActAs a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential donors. In this...
by Michael Vyskocil | Jan 13, 2014 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development office. What are you doing to...
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