Why You Need a Branding Style Guide

Why You Need a Branding Style Guide

7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization the opportunity to make a positive...
How to Survive Mobilegeddon

How to Survive Mobilegeddon

That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally get mobile. Fortunately, if...