The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland. Graphcom was recognized for its work in the direct mail/email category for the Righttime Medical Care services mailer. This is the first time Graphcom has both entered submissions and received an award from MSHSMD, Maryland’s premier organization for professionals in the healthcare marketing field.
Graphcom’s award-winning graphic design and web development division, Graphcom Creative, developed the design concept for the mailers, with printing and mailing services also handled by Graphcom.
The Righttime Medical Care mailer heralded the services offered by this rapidly expanding urgent care practice, which currently operates in 11 locations in the state of Maryland and provides common illness, injury treatment, sports injury and concussion care, X-rays and more for walk-in and by-appointment patients 7 a.m. to midnight daily. Righttime Medical Care plans to open two additional locations in the state this spring.
“We understand the unique challenges that businesses and organizations in the healthcare industry face, which is why all of us at Graphcom approach our work with clients such as Righttime Medical Care as collaboratively as we can,” said Graphcom President Matt Livelsberger. “We feel that addressing these challenges together ultimately gives us the ability to leverage the resources we have with our own in-house staff and full-service production capabilities to develop standout marketing materials that make an impact.”