What Was the “Buzz” at the 2018 RISE Nashville Summit? Booth #77 was rockin’ in the Music City! Last week we dusted off our boots and headed south to Nashville, determined to create a “buzz”—both literally and figuratively!—at the 12th Annual RISE Nashville...
Avoid These Healthcare Marketing Mistakes Oops! Are You Sabotaging Your Marketing Efforts Without Even Knowing It? We’ve been around the block a time or two in our 30-plus years. We’ve helped countless healthcare organizations create meaningful, engaging...
How to Become a Thought Leader in Healthcare Everyone is an expert in something… Why not take that knowledge and put a voice to it online to benefit your healthcare organization? Whether you work in the development office or on the communications or marketing...
How to Create a Compelling Case for Support Make Your Prospects an Offer They Can’t Refuse Your case for support (also referred to as a “case statement”) is one of the most important tools in your fundraising toolbox. Think of your case for support as the center...
How to Improve Population Health Management Results Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to...
Invest in Marketing Products that Deliver Marketing budgets are hard to come by… Especially for healthcare organizations who often debate the benefits of using in-house resources vs. outside vendors. The reality is, going the agency route will save you money,...
MEET GRAPHCOM’S HIPAA EXPERT Certified in Protecting Patient Health Information Now more than ever, Graphcom is well-equipped to address the intricacies and ever-changing requirements of Health Insurance Portability and Accountability Act (HIPAA), the federal law...
What Inspires Patients to Become Engaged in Their Own Health? It Starts with Analytics So, you’ve set up your portal, launched your app, and rebranded your healthcare organization to align with today’s industry’s trends. Now, how do you inspire your patients to become...
Fundraising & Marketing Departments—You Need Each Other The Challenge, The Problem, The Solution Over the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve...
Capital Campaigns That Work 10 Steps to Capital Campaign Success Imagine with me for a second that your nonprofit has grown exponentially. You have no more room in your building to fit your staff. Heck, the cleaning closet has been turned into an office. You know what...
