American Mint was seeking a relationship with a company that could handle its more-than-weekly mailings. Graphcom created a seamless process for managing the client mail list and accepting fi les from a third-party designer. They simultaneously developed a system to effectively communicate with American Mint’s German-based parent company in order to improve the effi ciency and effectiveness of their internal communications.
To maintain cost efficiency, Graphcom determined that estimates for each mailing would need to be determined based on quantities that matched their press equipment perfectly. Graphcom also decided to print envelopes in bulk and produce mailings using hybrid pieces — shells printed on offset presses and variable information printed on digital presses.
Because of the client’s preferences, Graphcom established a custom file transfer process incorporating a third-party designer and direct mail staff from Germany to post data fi les for the variable information and addresses supporting each mail campaign. Graphcom then helped establish a Centralized Account Processing System (CAPS) account that streamlined postage payments and created greater efficiencies for accounting reconciliation.
Although the initial purpose of creating a new communications system with American Mint was to become a more cost-effective partner, its evolution into a long-term benefi t has positively affected both parties. Graphcom can now depend upon a consistent workflow; American Mint has a niche partner to meet its delivery needs while providing the company with pricing that fits or falls below its budget.
American Mint’s global leadership has invited Graphcom to discuss new opportunities to support their business around the world. Graphcom looks forward to exploring these opportunities to provide even more valuable solutions for this key global customer.