DEV – Digital Storefront Helps WLR Automotive Group Streamline Marketing
Case Study 45.4
Digital Storefront Simplifies Product Ordering, Inventory Management, and More
Headquartered in Frederick, Maryland, WLR Automotive Group, Inc. (WLR) is a proven leader in the automotive industry and has additional expertise in property services, investment, and commercial insurance across Maryland, Pennsylvania, West Virginia, and Maine. WLR has more than 600 team members across 30+ locations. WLR’s sub-brands include The Lube Center, The Auto Repair, The Auto Spa, The Auto Spa Express, Mighty Auto Parts, WLR Investment Group, WLR Property Management, WLR Insurance Solutions, and WLR Automotive Group Foundation.
The Challenge
As a company with hundreds of team members across nine separate sub-brands, there was a lot to keep track of, and marketing material management was overwhelming. Requests for flyers, stocked items, location signage, promotional items, and more seemed never-ending, bogging down their team. With rapid growth and manual processes, WLR needed an efficient, centralized marketing material management solution.
The Solution
Enter: A digital storefront through Graphcom. A customized hub for ordering was the perfect fit for WLR’s problem.
Graphcom’s digital storefront is a secure online portal that puts marketing materials at WLR’s team’s fingertips 24/7. Whether they need pre-printed materials shipped same-day, personalized flyers produced on demand, updated signage for one of their locations, or items stored in Graphcom’s warehouse from another vendor, their orders flow seamlessly through a single centralized platform. The storefront empowers all of WLR’s staff and departments to access exactly what they need while maintaining complete brand control and budget oversight.
The Results
Switching to the storefront didn’t just help WLR—it transformed how their entire team approached marketing. The results? Dramatic time savings, significant cost reductions, and newfound efficiency across every location and business sector.
- Streamlines ordering for 30+ locations and 5+ business sectors.
- Simplifies business operations for 50+ users, including ordering print-on-demand items, stocked items, signage, print items, promo items, and digital assets.
- Helps with inventory moderation, cutting waste by 30%.
- Simplifies signage product ordering, reducing steps for both WLR and Graphcom, resulting in 2x faster production.
- Decreased costs for production layout due to the customizable product features for name plates, business cards, and other variable items.
Key Takeaways
30% less waste
2x faster production
50+ users ordering easily
What’s Next
Beyond streamlining marketing material management, our collaboration with WLR continues to grow. We work closely with their team on creative projects—building new templates, designing vehicle graphics, producing investor books, and developing custom materials that keep their corporate and sub-brands cohesive and professional.
Need more?
BrandConnect connects your CRM, MIS,or ERP directly to Graphcom’s production and fulfillment systems
“Together, WLR and Graphcom have built not just a working relationship, but a true partnership—one that grows stronger year after year. And for that, I am truly grateful.”
Ready to Improve Efficiency Without Sacrificing Consistency?
Our collaborative process ensures your digital storefront fits seamlessly into your operations, supports your goals, and sets you up for long-term success.
