Fueling Donations Through A Campaign Microsite
As part of the Mount Sinai Health System, Mount Sinai Heart is recognized as one of the leading cardiology centers in the nation. When Mount Sinai wanted to launch a multi-year, $100 million fundraising campaign to create and endowment and rename Mount Sinai Heart in honor of Dr. Valentín Fuster, they turned to Graphcom for support.
To celebrate the launch of the VF100 Campaign, Graphcom designed and developed a microsite and accompanying 25-minute video about Dr. Fuster, his achievements, and the campaign, shot on location and complete with interviews from his peers and colleagues. The design creates a cohesive and engaging platform to inform guests of the VF100 mission and inspire them to donate to the cause.