by Troy Dean | Apr 3, 2017 | Healthcare Marketing
Marketing budgets are hard to come by… Especially for healthcare organizations who often debate the benefits of using in-house resources vs. outside vendors. The reality is, going the agency route will save you money, grant you access to a team of experts, and...
by Troy Dean | Mar 3, 2017 | Awards & News
Graphcom Achieves Gold Standard for HIPAA Credentials Now more than ever, Graphcom is well-equipped to address the intricacies and ever-changing requirements of Health Insurance Portability and Accountability Act (HIPAA), the federal law protecting patient health...
by Troy Dean | Feb 8, 2017 | Closed-Loop Marketing
Close the Loop and Follow that Lead! You just deployed the final piece of your marketing campaign. The campaign performed well, delivering 50 qualified leads to the sales team. Nice work. It’s time to set sail on that cruise to Mexico, right? Wrong! Don’t mic...
by Troy Dean | Jan 11, 2017 | Printing & Mailing
How Will New Postage Rates Impact Your Business?The Postal Regulatory Commission (PRC) has just approved the proposed USPS postage rate changes that will go into effect on January 22, 2017. In a nutshell, here’s what you need to know.A first-class retail stamp is...
by Troy Dean | Jan 2, 2017 | Healthcare Marketing
It Starts with AnalyticsSo, you’ve set up your portal, launched your app, and rebranded your healthcare organization to align with today’s industry’s trends. Now, how do you inspire your patients to become engaged in their own health?We’re creatures of habit, right?...
by Troy Dean | Nov 29, 2016 | Printing & Mailing
Why Print in the Digital Age? I don’t know if you’ve noticed, but we’re in the digital age of marketing. Personally, I sometimes feel like I’m drowning in push notifications, pop-ups, emails, banner ads, and sponsored ads that follow me across apps and websites....
by Troy Dean | Oct 19, 2016 | Nonprofit & Fundraising
The Challenge, The Problem, The SolutionOver the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve noticed is how difficult it is to get the fundraising and...
by Troy Dean | Oct 14, 2016 | Content Marketing
What is Content Marketing?Don’t let anyone fool you into thinking it’s some crazy, complex marketing tactic that can only be performed by marketing agencies. It’s not.If you take a few minutes to examine the marketing noise around you (sponsored ads on Facebook,...
by Troy Dean | Aug 5, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base with little risk. Here’s how to maximize...
by Troy Dean | Jul 6, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Keep Your Brand Healthy Wellness check-ups are an important part of your overall health. They help you find and solve health issues before they arise or become too big to handle. But, did you know the same goes for your organization’s brand? Conducting an audit...
