by Troy Dean | Apr 3, 2017 | Healthcare Marketing
Invest in Marketing Products that Deliver Marketing budgets are hard to come by… Especially for healthcare organizations who often debate the benefits of using in-house resources vs. outside vendors. The reality is, going the agency route will save you money,...
by Troy Dean | Mar 3, 2017 | Awards & News
Graphcom Employee Achieves Certified HIPAA Privacy Security Expert (CHPSE) Credential Graphcom Achieves Gold Standard for HIPAA Credentials Now more than ever, Graphcom is well-equipped to address the intricacies and ever-changing requirements of Health Insurance...
by Troy Dean | Feb 8, 2017 | Closed-Loop Marketing
Don’t Mic Drop Your Marketing Efforts Close the Loop and Follow that Lead! You just deployed the final piece of your marketing campaign. The campaign performed well, delivering 50 qualified leads to the sales team. Nice work. It’s time to set sail on that cruise...
by Troy Dean | Jan 11, 2017 | Printing & Mailing
USPS Announces New Postage Rate Increases How Will New Postage Rates Impact Your Business?The Postal Regulatory Commission (PRC) has just approved the proposed USPS postage rate changes that will go into effect on January 22, 2017. In a nutshell, here’s what you need...
by Troy Dean | Jan 2, 2017 | Healthcare Marketing
What Inspires Patients to Become Engaged in Their Own Health? It Starts with AnalyticsSo, you’ve set up your portal, launched your app, and rebranded your healthcare organization to align with today’s industry’s trends. Now, how do you inspire your patients to become...
by Troy Dean | Nov 29, 2016 | Printing & Mailing
3 Tips for Printing & Mailing in the Digital Age Why Print in the Digital Age? I don’t know if you’ve noticed, but we’re in the digital age of marketing. Personally, I sometimes feel like I’m drowning in push notifications, pop-ups, emails, banner ads, and...
by Troy Dean | Oct 19, 2016 | Nonprofit & Fundraising
Fundraising & Marketing Departments—You Need Each Other The Challenge, The Problem, The SolutionOver the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve...
by Troy Dean | Oct 14, 2016 | Content Marketing
How Content Marketing Builds Your Business What is Content Marketing?Don’t let anyone fool you into thinking it’s some crazy, complex marketing tactic that can only be performed by marketing agencies. It’s not.If you take a few minutes to examine the marketing noise...
by Troy Dean | Aug 5, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...
by Troy Dean | Jul 6, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Your Brand’s Health Matters, Too How to Keep Your Brand Healthy Wellness check-ups are an important part of your overall health. They help you find and solve health issues before they arise or become too big to handle. But, did you know the same goes for your...
