Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
HIPAA’s Technical Safeguard Requirements for Variable Data Mailings Can Personalization Put You at Risk? When it comes to healthcare marketing, few strategies are as powerful as variable data mailing, but great customization comes with great responsibility....
Common HIPAA Violations in Direct Mail and How to Avoid Them Is Your Sensitive PHI Exposed? Direct mail remains one of the most effective ways for healthcare organizations to connect with members. Whether you’re sending appointment reminders, billing statements,...
How Our Certified HIPAA Privacy Expert Ensures Data Security In today’s digital landscape, protecting sensitive health information isn’t just about compliance; it’s about building trust. At Graphcom, data security is woven into the very fabric of our...
Recognize and Avoid Variable Data Security Risks White Paper 2.7 Recognize and Avoid Variable Data Security Risks Personalized printing and targeted messaging can enhance member engagement, but they also pose serious compliance risks. HIPAA violations, data breaches,...
PHI in Print: What Healthcare Organizations Need to Know About Physical Safeguards While many healthcare organizations focus on securing digital systems, printed Protected Health Information (PHI) remains one of the most vulnerable and overlooked sources of data...
Digital Signage Transformation: How Digital Signage Evolves with You If You Have Only Seven Seconds to Make a First Impression, What Does Your Signage Say About You? Whether arriving at a hospital, navigating a college campus, or stepping into a corporate office,...
Are You Leaving Money on the Table? Maximize Matching Gifts An estimated $4-7 billion in matching gift funds goes unclaimed every year, yet 84% of donors are more likely to give if their contributions get matched. For healthcare and nonprofit organizations, matching...
20 A/B Testing Ideas for Fundraising Appeal Letters It Takes More Than Gut Instinct to Acquire and Retain Donors Looking for A/B testing ideas for fundraising appeal letters that actually move the needle? Healthcare, education and nonprofit fundraisers like you face...
