Capturing Patient Stories 101 Patients are the heart of every healthcare organization—and the backbone of healthcare fundraising. Their stories inspire action, build trust, and drive donations like nothing else can. In fact, 70% of people are more likely to give to an...
Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Offset vs. Digital: Which Printing Method is Right for Your Project? Printing can feel like a little bit of magic, a little bit of math, and a whole lot of strategy. You could be rolling out a high-impact fundraising appeal or launching a healthcare outreach campaign,...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
Adapting Together: A Quick Update on Tariff Changes We’re Navigating Shifts to Keep Your Projects on Track At Graphcom, we know staying ahead of industry changes is key to your success. Here’s a quick update on the impact of recent tariff changes on...
Top 10 Fundraising Trends in 2025 Are You Ready to Embrace the Future of Fundraising? Step into the next era of fundraising, where connection meets creativity and innovation drives impact. Think artificial intelligence (AI) tools that predict donor needs, immersive...
White Hat vs. Black Hat SEO: What’s the Difference? Take an Ethical Approach to SEO Have you visited a webpage and realized that it uses a ton of keywords related to your search, but the information has no value? This is a common trait of black hat SEO, a deceptive...
Making Reusable Face Masks for Front-Line Workers #GraphcomGivesBack During the COVID-19 Crisis Right now, many healthcare workers are on the front lines caring for or preparing to care for patients with COVID-19. We’ve heard from many of our...
USPS Extends Mail Hold Period What does that mean for your business? The USPS is responding to the growing number of COVID-19 related business closures by extending the mail hold time period. To accomodate businesses that have closed and have a full mailbox, or are...
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