7 Ways to Welcome New Donors A new donor’s first gift is a test. They’ve decided your organization is worth trusting with their money, but they haven’t decided yet whether it’s worth trusting again. What happens in the days and weeks after that first gift often...
Stop Scrolling: Social Media Caption Writing That Drives Engagement You’ve crafted a strategy, created graphics, images, or video, and you’re ready to push live. And then… a handful of likes, no comments, and enough tumbleweeds to fill a Western. Your nonprofit,...
Capturing Patient Stories 101 Patients are the heart of every healthcare organization—and the backbone of healthcare fundraising. Their stories inspire action, build trust, and drive donations like nothing else can. In fact, 70% of people are more likely to give to an...
Offset vs. Digital: Which Printing Method is Right for Your Project? Printing can feel like a little bit of magic, a little bit of math, and a whole lot of strategy. You could be rolling out a high-impact fundraising appeal or launching a healthcare outreach campaign,...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
10 Reasons You’ll Thrive with a Full-Service Marketing Partner Are Multiple Vendors Holding You Back from Maximizing Your Impact? Let’s face it – juggling multiple vendors is about as fun as explaining to your boss why your project was delayed (again) and...
10 AI Hacks to Supercharge Your Marketing Save Time, Wow Audiences, and Boost Results—All with These AI Marketing Hacks Marketing is evolving at lightning speed, and artificial intelligence (AI) now makes campaigns smarter and easier to execute. By using AI, you can...
6 Tips for a Successful Multifaceted Marketing Campaign You may have tried-and-true methods for running a campaign, but that’s the thing about marketing – it’s constantly evolving. And in today’s oversaturated market, you need to stand out. And you need to stand out...
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
