9 Tips for a Thriving Grateful Patient Program Roughly half of all hospitals in the U.S. are not-for-profit, according to the American Hospital Association. If your organization is part of that statistic, grateful patient programs have the potential to be the life...
How to Maximize Your Doctors’ Day Fundraising Results Celebrate Your Organization’s Extraordinary Doctors While Elevating Your Cause In the fundraising world, National Doctors’ Day is more than a celebration—it’s a powerful opportunity to honor healthcare heroes while...
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
Spend $1, Earn $4 Fundraising Strategies That Really Work An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families. Carroll Hospice was seeking a new marketing firm to...
10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope? The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk mail.”...
