8 Creative Capital Campaign Ideas for Universities and Colleges By September, campuses start to feel alive again. Move-in trucks just left the parking lots, dining halls are packed, and student excitement fills every space. For advancement teams in the midst of a...
7 Ways to Welcome New Donors A new donor’s first gift is a test. They’ve decided your organization is worth trusting with their money, but they haven’t decided yet whether it’s worth trusting again. What happens in the days and weeks after that first gift often...
Capturing Patient Stories 101 Patients are the heart of every healthcare organization—and the backbone of healthcare fundraising. Their stories inspire action, build trust, and drive donations like nothing else can. In fact, 70% of people are more likely to give to an...
When Is Personalized Digital Printing the Right Choice? If your goal is to drive response rates and make every print piece feel relevant to the person receiving it, digital printing is a powerful tool. In fact, personalization through digital printing can lead to a...
When Is Cost-Effective Offset Printing the Right Choice? Offset printing is so much more than a method. It’s a strategic choice your organization makes that enables you to deliver high-quality materials efficiently at scale. What you may be asking yourself is:...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Are You Leaving Money on the Table? Maximize Matching Gifts An estimated $4-7 billion in matching gift funds goes unclaimed every year, yet 84% of donors are more likely to give if their contributions get matched. For healthcare and nonprofit organizations, matching...
20 A/B Testing Ideas for Fundraising Appeal Letters It Takes More Than Gut Instinct to Acquire and Retain Donors Looking for A/B testing ideas for fundraising appeal letters that actually move the needle? Healthcare, education and nonprofit fundraisers like you face...
How to Simplify Your Donors’ Journey You could have the most sympathetic cause, a heartstring-tugging story, or an attention-grabbing pitch. But if your donors encounter a long, confusing donation form or inconsistent campaign materials, you risk losing what you’ve...
Showcasing Philanthropic Impact: Wellstar Foundation Impact Reports The Wellstar Foundation serves as the philanthropic arm of Wellstar Health System, one of the largest healthcare systems in Georgia, providing care to over 1.3 million people. As a nonprofit...
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