How to Increase Open and Click-Through Rates for Alumni E-Newsletters Lights, Camera, Engagement! Have you ever sent out an alumni e-newsletter with enthusiasm, only to be met with underwhelming click-through rates? Grabbing the attention of your alumni is a bit like...
Keep Learning! It’s Good For Your Career Why Membership in an Industry-Specific Association Is Beneficial to Your Career Knowledge is power. Membership-based organizations have a purpose of educating and connecting people within a certain industry or mission....
Turn Your Donors Into Your Fundraising Cheerleaders Gooooooo Team, Go! Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
Integrated Multichannel Marketing Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?),...
