How Safe is Your Data?
Avoid the Breach
Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute?
There’s only one way to avoid the breach—ensure all your communications are HIPAA and HITECH compliant.
What Does Secure Mean?
HIPAA protects the confidentiality and security of healthcare information. HIPAA doesn’t take away your ability to contact patients or family members for fundraising purposes, but it determines the type of information you can use in your materials.
Without a patient’s written consent, you can use the following PHI for fundraising purposes:
- Patient demographic
- Health insurance status
- Dates of patient care
- General division or area of service
- Treating physician
- Outcome information
However, the following information requires patient authorization before using:
- Nature of services
- Specific treatment
As a healthcare organization, it’s important that you abide by all HIPAA regulations, especially when distributing sensitive data in print. To keep your PHI secure, you need a strong, reliable healthcare marketing partner who understands complex data services and how to manage sensitive printing and mailing with ease.
Data Security Measures Should Include:
- Disaster recovery plan
- Intrusion protection and detection
- Offsite data backups
- Operations and communications security
- Restricted access 24/7
- Strict audit controls
- Transmission security