Healthcare

Graphcom showcases what’s awesome about healthcare organizations like yours, improves patient outcomes and communications across multiple channels, and generates immediate cost savings. To put it simply: we help you create meaningful relationships with your patients, staff, donors, and community. We’ve been around the block for a while, so we know all the healthcare marketing rules, regulations, guidelines, and competitive environments our clients face. This informs each strategy we recommend and drives our team to produce uniquely compelling solutions to our clients’ challenges.

We’ve worked with physician groups, hospitals, health payers, accountable care organizations, long-term care facilities, rehabilitation centers, pharmaceutical and life science companies, you name it during our 35+ year history. Need help creating and printing collateral for your new treatment center? Easy. How about wrapping your medical transportation vehicles? We do that right here on site. Frustrated by sloppy or unsecured mailing fulfillment processes? Perhaps you need a mobile app to help patients find your clinicians more easily? We have the perfect healthcare marketing solution for you.

Sometimes our clients require us to interact with sensitive personal health information. We take security and privacy very seriously and maintain 24-hour security over our facilities both on and offline. Every Graphcom employee must pass HIPAA training, even though only a small select team ever interacts with personal health information, and we never disclose names for companies with an established Business Associate Agreement. It’s that added layer of protection that assures your healthcare marketing is in the right hands.

Kristen-Zamborsky-Crop

“Graphcom is an amazing partner for our organization! They are always quick to respond, extremely organized, communicative, and have become an integrated extension of our team. We would not be able to do all of the amazing work we do without them!”

Kristen Zamborsky
Donor Communications Coordinator, Allegheny Health Network

Dave Lindenmuth

“Great to work with.”

Raquel Lamptey
Community Health System Manager, MedStar Health

Deborah Strong

“It has been a pleasure working with the team at Graphcom! They are extremely creative and have great ideas. They love taking a concept and developing it from start to finish.”

Caren Moskowitz
Former Senior Director of Development, Einstein Healthcare Network

A Sampling of Our Clients

Payers

Healthcare payers like you face a highly competitive and regulated market that requires all communication to be agile and innovative ideas to attract new members and improve retention. Are you satisfied with the results you’re getting from your member and provider engagement program, or could they be better?

That’s where we come in. Graphcom is a unique partner that works with today’s top healthcare payers to fine tune their outreach and create healthcare marketing campaigns that get results. We’re actively tuned into your challenges and opportunities, plus we have the in-house capabilities to create the strategies and tools you need to succeed. We develop, execute, and support member and provider outreach strategies that support risk adjustment and member engagement. Engage members and providers, improve your operations, and get remarkable results—we’ve got you covered.

We offer:

What does it take for today’s healthcare payers to boost member engagement? Read our white paper.

Engagement is our goal. Enhance your outreach with help from Graphcom.

Providers

We support many of the busiest healthcare providers in the mid-Atlantic region. We’re proud to know that our healthcare marketing services help caregivers educate patients and build healthier communities. From large hospital systems and group practices to independent physician groups and senior living and retirement communities, our clients know they can count on us for all of their healthcare marketing needs.

Not sure if your internal print shop can meet your needs for a new healthcare campaign? We can. Need a little extra technical design talent on the new iPad app? Sure thing. Trying to figure out how you’re going to raise $380 million to build a new genetics research center? Now you’re talking. Looking to become a clinically integrated independent physicians association and need a new marketing presence for the community and FTC? We can help. Are you looking to establish a new group practice or physician hospital organization and need help let the community know? We’re committed to doing all of this and then some, and we use real-time analytics to do it smarter than our competition.

We offer:

Check out our white paper to learn how to boost donor acquisition using data analytics. 

Need help with your healthcare marketing? We’d love to hear from you!

Partners

Behind the scenes of every great health system are collaborative partnerships helping to improve quality, access and outcomes, and reduce costs. With their expertise, these partners help to foster meaningful relationships between patients and providers, create loyal patients, and encourage better health outcomes and coordinated care. Sound familiar?

Graphcom works directly with healthcare payers and providers across the country, but we also work with partners just like you to help you achieve your goals. Together, we’ll create compelling brands and messages that clearly express the value your products and services offer.

Wish you had almost 100 marketing experts across creative and technical disciplines focused on your product launch? You can. Not sure if you’re ready for a full-time VP or director of marketing but know you need expert healthcare marketing help now? We have you covered. Need help building momentum behind your new accountable care organization with local providers, healthcare companies, and the community? We have almost 100 experts across a range of creative and technical disciplines ready to help.

We offer:

We get by with a little help from our friends (a.k.a our partners). Let’s be friends.

Foundations

Are you satisfied with the results you’re getting from your fundraising efforts, or could they be better? Perhaps now is the time for a fresh start. 

Graphcom has worked with healthcare foundations just like yours to produce and perfect their healthcare marketing and fundraising efforts. Our recommended strategy is based on a combination of data-driven results, winning marketing principles, and best practices in fundraising. It’s all about donor acquisition, stewardship, and engagement. As a full-service, healthcare philanthropy-focused marketing firm, we understand best practices for employee giving, capital campaigns, major gifts, grateful patients, pipeline donors, and more.

And, unlike other firms, we can provide creative design, production, deployment, and analytics all under one roof. We’ve got all the right tools to help you hit your goals. 

We offer:

Our success stems from yours. We’re here to help.

Explore our collection of healthcare projects.

To narrow down your search, choose one or more project categories. To unselect a category, select that category again.

nurse holding a patient's hand
Honoring the Healers with Nurses Week Fundraising Campaigns
Learn how Graphcom and the Wellstar Foundation created a Nurses Week fundraising campaign to boost e…
doctor comforting a patient by holding their hand
Kicking Off the Season of Giving with Fall Appeal Letters
AHN’s fall appeal letters leverage the season of giving to engage donors and increase gifts that e…
All For Good: A Monthly E-Newsletter Series
Allegheny Health Network
AHN's monthly e-newsletter shares remarkable stories of patient outcomes, innovative technologies, a…
comforting someone
Warm & Engaging Donor Welcoming Packages
Good Shepherd Rehabilitation Network
Graphcom collaborated with Good Shepherd to create a branded package that welcomes donors to the phi…
Showcasing Impact in Emails With AES Stories
Einstein Healthcare Network
These emails created for Einstein Healthcare Network highlighted Albert Einstein Society grant recip…
Celebrating Healthcare Workers with Fundraising
LifeBridge Health
Graphcom partnered with LifeBridge to help them craft their 2021 Doctor’s Day and Nurse’s Week a…
patient hugging a doctor
A Comprehensive Donor-Advised Funds Wish Book
Learn how we created a roadmap to impactful healthcare philanthropy with AHN’s donor-advised funds…
Making an Impact With Annual Appeal Mailings
Frederick Health
Graphcom wrote, designed, split tested, performed data analytics, printed, and mailed this healthcar…
A Dedicated Nurses Week Appeal Letter
Allegheny Health Network
Graphcom assisted with the annual Nurses Week Campaign. Recently, the letter focused on honoring nur…
Celebrating Donors With an Impact Report
WellSpan Health
Graphcom and WellSpan teams collaborated to determine the specific audience, look, feel, and messagi…
The Role of AI in Philanthropy
AI in philanthropy is becoming increasingly prevalent, but some organizations are still apprehensive…
Frederick Memorial Hospital Cancer Center Exterior
Appeal Letters for a New Cancer Center
Frederick Health
Appeal letters are powerful fundraising tools. Read this appeal letter case study to see how we reac…
A Celebratory Nurses Month Fundraising Campaign
Graphcom partnered with the Houston Methodist Hospital Foundation for a Nurses Month fundraising cam…
A Successful Series of Annual Appeal Letters
Graphcom’s partnership with Good Shepherd Rehabilitation includes fundraising appeal letters, grat…
From Onboarding to Impact: Capturing New Team Members' Support
The Wellstar Foundation
See how Graphcom crafted a campaign to help recruit new donors for Wellstar Foundation’s Team Memb…
woman holding stuffed animal
10 Ways to Maximize Your Giving Tuesday Fundraising Campaign
Amplify your outreach reach and boost donor support this year with these Giving Tuesday fundraising…
ahn giving societies web page
An Elevated Launch of Giving Societies
Allegheny Health Network
When AHN launched their giving societies, they turned to Graphcom for a comprehensive strategy that…
woman shaking hands
Why Your Organization Needs a Healthy Donor Stewardship Plan
Learn how to nurture relationships, show impact, and foster long-term engagement with a healthy dono…
senior woman with caregiver
An Engaging Grateful Patient Brochure to Convert Patients to Donors
The Ascension Saint Agnes Foundation partnered with Graphcom to create a grateful patient brochure t…
family holding hands 2
A Record-Setting Appeal Letter
Carroll Hospice
Carroll Hospice earns nearly $4 for every $1 spent with their direct mail fundraising campaign.

Share This