Healthcare

Graphcom showcases what’s awesome about healthcare organizations like yours, improves patient outcomes and communications across multiple channels, and generates immediate cost savings. To put it simply: we help you create meaningful relationships with your patients, staff, donors, and community. We’ve been around the block for a while, so we know all the healthcare marketing rules, regulations, guidelines, and competitive environments our clients face. This informs each strategy we recommend and drives our team to produce uniquely compelling solutions to our clients’ challenges.

We’ve worked with physician groups, hospitals, health payers, accountable care organizations, long-term care facilities, rehabilitation centers, pharmaceutical and life science companies, you name it during our 35+ year history. Need help creating and printing collateral for your new treatment center? Easy. How about wrapping your medical transportation vehicles? We do that right here on site. Frustrated by sloppy or unsecured mailing fulfillment processes? Perhaps you need a mobile app to help patients find your clinicians more easily? We have the perfect healthcare marketing solution for you.

Sometimes our clients require us to interact with sensitive personal health information. We take security and privacy very seriously and maintain 24-hour security over our facilities both on and offline. Every Graphcom employee must pass HIPAA training, even though only a small select team ever interacts with personal health information, and we never disclose names for companies with an established Business Associate Agreement. It’s that added layer of protection that assures your healthcare marketing is in the right hands.

“I love what I do every day. I love the challenges. I love the expectations that I instill about myself. I like the fact that someone’s not on top of me saying you got to do this, you got to do this. They trust that I’m making the right decisions, purchasing the correct items and making sure that we are getting the work done.”

Denise Sauter

Purchasing Manager

A Sampling of Our Clients

Payers

Healthcare payers like you face a highly competitive and regulated market that requires all communication to be agile and innovative ideas to attract new members and improve retention. Are you satisfied with the results you’re getting from your member and provider engagement program, or could they be better?

That’s where we come in. Graphcom is a unique partner that works with today’s top healthcare payers to fine tune their outreach and create healthcare marketing campaigns that get results. We’re actively tuned into your challenges and opportunities, plus we have the in-house capabilities to create the strategies and tools you need to succeed. We develop, execute, and support member and provider outreach strategies that support risk adjustment and member engagement. Engage members and providers, improve your operations, and get remarkable results—we’ve got you covered.

We offer:

What does it take for today’s healthcare payers to boost member engagement? Read our white paper.

Engagement is our goal. Enhance your outreach with help from Graphcom.

Providers

We support many of the busiest healthcare providers in the mid-Atlantic region. We’re proud to know that our healthcare marketing services help caregivers educate patients and build healthier communities. From large hospital systems and group practices to independent physician groups and senior living and retirement communities, our clients know they can count on us for all of their healthcare marketing needs.

Not sure if your internal print shop can meet your needs for a new healthcare campaign? We can. Need a little extra technical design talent on the new iPad app? Sure thing. Trying to figure out how you’re going to raise $380 million to build a new genetics research center? Now you’re talking. Looking to become a clinically integrated independent physicians association and need a new marketing presence for the community and FTC? We can help. Are you looking to establish a new group practice or physician hospital organization and need help let the community know? We’re committed to doing all of this and then some, and we use real-time analytics to do it smarter than our competition.

We offer:

Check out our white paper to learn how to boost donor acquisition using data analytics.

Need help with your healthcare marketing? We’d love to hear from you!

Partners

Behind the scenes of every great health system are collaborative partnerships helping to improve quality, access and outcomes, and reduce costs. With their expertise, these partners help to foster meaningful relationships between patients and providers, create loyal patients, and encourage better health outcomes and coordinated care. Sound familiar?

Graphcom works directly with healthcare payers and providers across the country, but we also work with partners just like you to help you achieve your goals. Together, we’ll create compelling brands and messages that clearly express the value your products and services offer.

Wish you had almost 100 marketing experts across creative and technical disciplines focused on your product launch? You can. Not sure if you’re ready for a full-time VP or director of marketing but know you need expert healthcare marketing help now? We have you covered. Need help building momentum behind your new accountable care organization with local providers, healthcare companies, and the community? We have almost 100 experts across a range of creative and technical disciplines ready to help.

We offer:

We get by with a little help from our friends (a.k.a our partners). Let’s be friends.

Foundations

Are you satisfied with the results you’re getting from your fundraising efforts, or could they be better? Perhaps now is the time for a fresh start.

Graphcom has worked with healthcare foundations just like yours to produce and perfect their healthcare marketing and fundraising efforts. Our recommended strategy is based on a combination of data-driven results, winning marketing principles, and best practices in fundraising. It’s all about donor acquisition, stewardship, and engagement. As a full-service, healthcare philanthropy-focused marketing firm, we understand best practices for employee giving, capital campaigns, major gifts, grateful patients, pipeline donors, and more.

And, unlike other firms, we can provide creative design, production, deployment, and analytics all under one roof. We’ve got all the right tools to help you hit your goals.

We offer: