Healthcare

Graphcom showcases what’s awesome about healthcare organizations like yours, improves patient outcomes and communications across multiple channels, and generates immediate cost savings. To put it simply: we help you create meaningful relationships with your patients, staff, donors, and community. We’ve been around the block for a while, so we know all the healthcare marketing rules, regulations, guidelines, and competitive environments our clients face. This informs each strategy we recommend and drives our team to produce uniquely compelling solutions to our clients’ challenges.

We’ve worked with physician groups, hospitals, health payers, accountable care organizations, long-term care facilities, rehabilitation centers, pharmaceutical and life science companies, you name it during our 35+ year history. Need help creating and printing collateral for your new treatment center? Easy. How about wrapping your medical transportation vehicles? We do that right here on site. Frustrated by sloppy or unsecured mailing fulfillment processes? Perhaps you need a mobile app to help patients find your clinicians more easily? We have the perfect healthcare marketing solution for you.

Sometimes our clients require us to interact with sensitive personal health information. We take security and privacy very seriously and maintain 24-hour security over our facilities both on and offline. Every Graphcom employee must pass HIPAA training, even though only a small select team ever interacts with personal health information, and we never disclose names for companies with an established Business Associate Agreement. It’s that added layer of protection that assures your healthcare marketing is in the right hands.

“I love what I do every day. I love the challenges. I love the expectations that I instill about myself. I like the fact that someone’s not on top of me saying you got to do this, you got to do this. They trust that I’m making the right decisions, purchasing the correct items and making sure that we are getting the work done.”

Denise Sauter

Purchasing Manager

A Sampling of Our Clients

Payers

Healthcare payers like you face a highly competitive and regulated market that requires all communication to be agile and innovative ideas to attract new members and improve retention. Are you satisfied with the results you’re getting from your member and provider engagement program, or could they be better?

That’s where we come in. Graphcom is a unique partner that works with today’s top healthcare payers to fine tune their outreach and create healthcare marketing campaigns that get results. We’re actively tuned into your challenges and opportunities, plus we have the in-house capabilities to create the strategies and tools you need to succeed. We develop, execute, and support member and provider outreach strategies that support risk adjustment and member engagement. Engage members and providers, improve your operations, and get remarkable results—we’ve got you covered.

We offer:

What does it take for today’s healthcare payers to boost member engagement? Read our white paper.

Engagement is our goal. Enhance your outreach with help from Graphcom.

Providers

We support many of the busiest healthcare providers in the mid-Atlantic region. We’re proud to know that our healthcare marketing services help caregivers educate patients and build healthier communities. From large hospital systems and group practices to independent physician groups and senior living and retirement communities, our clients know they can count on us for all of their healthcare marketing needs.

Not sure if your internal print shop can meet your needs for a new healthcare campaign? We can. Need a little extra technical design talent on the new iPad app? Sure thing. Trying to figure out how you’re going to raise $380 million to build a new genetics research center? Now you’re talking. Looking to become a clinically integrated independent physicians association and need a new marketing presence for the community and FTC? We can help. Are you looking to establish a new group practice or physician hospital organization and need help let the community know? We’re committed to doing all of this and then some, and we use real-time analytics to do it smarter than our competition.

We offer:

Check out our white paper to learn how to boost donor acquisition using data analytics. 

Need help with your healthcare marketing? We’d love to hear from you!

Partners

Behind the scenes of every great health system are collaborative partnerships helping to improve quality, access and outcomes, and reduce costs. With their expertise, these partners help to foster meaningful relationships between patients and providers, create loyal patients, and encourage better health outcomes and coordinated care. Sound familiar?

Graphcom works directly with healthcare payers and providers across the country, but we also work with partners just like you to help you achieve your goals. Together, we’ll create compelling brands and messages that clearly express the value your products and services offer.

Wish you had almost 100 marketing experts across creative and technical disciplines focused on your product launch? You can. Not sure if you’re ready for a full-time VP or director of marketing but know you need expert healthcare marketing help now? We have you covered. Need help building momentum behind your new accountable care organization with local providers, healthcare companies, and the community? We have almost 100 experts across a range of creative and technical disciplines ready to help.

We offer:

We get by with a little help from our friends (a.k.a our partners). Let’s be friends.

Foundations

Are you satisfied with the results you’re getting from your fundraising efforts, or could they be better? Perhaps now is the time for a fresh start. 

Graphcom has worked with healthcare foundations just like yours to produce and perfect their healthcare marketing and fundraising efforts. Our recommended strategy is based on a combination of data-driven results, winning marketing principles, and best practices in fundraising. It’s all about donor acquisition, stewardship, and engagement. As a full-service, healthcare philanthropy-focused marketing firm, we understand best practices for employee giving, capital campaigns, major gifts, grateful patients, pipeline donors, and more.

And, unlike other firms, we can provide creative design, production, deployment, and analytics all under one roof. We’ve got all the right tools to help you hit your goals. 

We offer:

Our success stems from yours. We’re here to help.

Explore our collection of case studies, work samples, and white papers related to healthcare.

All
Case Study
Portfolio
White Paper
woman in pool
A Suite of Videos
Einstein Healthcare Network
Graphcom partnered with the Albert Einstein Society on videos that showcase grants that funds help t…
woman reading letter
A Growing Annual Fund
Einstein Healthcare Network
By partnering with Graphcom on creative, printing, mailing, and annual fund analytics, Einstein Heal…
Albert Einstein Society Einstein wigs
A High-Grossing Campaign
Einstein Healthcare Network
Graphcom helped create a focused marketing campaign for Einstein Healthcare Network's Albert Einstei…
People Holding Hands
A Donor-Centered "Get to Know Us" Piece
Allegheny Health Network
Graphcom partnered with AHN to create a pocket folder with stitched-in pages to attract major donors…
fundraising appeal letters
A Cohesive Donor Campaign
Good Shepherd Rehabilitation Network
Read how Graphcom helped enhance Good Shepherd Rehabilitation Network's donor outreach and funding e…
woman reading health needs assessment
An Accessible Community Health Needs Assessment
MedStar Health
When MedStar Health needed to publish a Community Health Needs Assessment (CHNA), they contacted Gra…
Showcasing Impact with Emails
Einstein Healthcare Network
Each email created for Einstein Healthcare Network highlighted a different provider and showcased th…
A Comprehensive Campaign
Einstein Healthcare Network
Graphcom created a comprehensive marketing campaign to improve employee participation in the Albert…
MWPH pediatric patient smiling
On-Site Wall Graphics
Mt. Washington Pediatric Hospital
MWPH often relies on Graphcom as their marketing partner, including to create and install signage vi…
Frederick Memorial Hospital B-Roll of cancer survivor
Raising Awareness with Videography
Frederick Health
Using videography, we showcased the impact Frederick Health, alongside MD Anderson Cancer Network, m…
mwph critical care pediatric patient
A Suite of Videos
Mt. Washington Pediatric Hospital
Graphcom produced 9 videos for Mt. Washington Pediatric Hospital, including all storyboarding, inter…
VF100 Campaign Microsite
Mount Sinai Health System
Learn more about how Graphcom has helped Mount Sinai celebrate the launch of the VF100 Campaign
bon secours children's activity book
A Pro Bono Children's Activity Book
Bon Secours Mercy Health
Graphcom partnered with Bon Secours Baltimore Health System for a pro bono children's activity book…
RSDL collateral collection hero image
RSDL Sales Aid Kit
Emergent BioSolutions
Graphcom partnered with Emergent BioSolutions to develop an integrated marketing campaign for its ci…
ashp syringe and bottles
A Promotional Video
American Society of Health-System Pharmacists
See how we used videography to position ASHP as an industry leader in healthcare. Take a look at our…
Reimaging Critical Care
Frederick Health
A longtime collaborator, Graphcom recently assisted Frederick Health with their Reimagining Critical…
A Monthly Email Series
Allegheny Health Network
Individualized efforts include a Thanksgiving emailer with an original message and design aimed at w…
An Appeal Emailer
Good Shepherd Rehabilitation Network
Good Shepherd coordinates with Graphcom on the design of a number of appeal style initial and follow…
Templated Emails
Bar-Ray
Graphcom assists Bar-Ray with the design, editorial, and implementation of multiple templated and or…
Partner-Centered Email Series
Frederick Health
Graphcom creates and deploys Frederick Health’s monthly email updates aimed at delivering the late…
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