7 Ways to Welcome New Donors A new donor’s first gift is a test. They’ve decided your organization is worth trusting with their money, but they haven’t decided yet whether it’s worth trusting again. What happens in the days and weeks after that first gift often...
Stop Scrolling: Social Media Caption Writing That Drives Engagement You’ve crafted a strategy, created graphics, images, or video, and you’re ready to push live. And then… a handful of likes, no comments, and enough tumbleweeds to fill a Western. Your nonprofit,...
Capturing Patient Stories 101 Patients are the heart of every healthcare organization—and the backbone of healthcare fundraising. Their stories inspire action, build trust, and drive donations like nothing else can. In fact, 70% of people are more likely to give to an...
HIPAA’s Technical Safeguard Requirements for Variable Data Mailings Can Personalization Put You at Risk? When it comes to healthcare marketing, few strategies are as powerful as variable data mailing, but great customization comes with great responsibility....
Common HIPAA Violations in Direct Mail and How to Avoid Them Is Your Sensitive PHI Exposed? Direct mail remains one of the most effective ways for healthcare organizations to connect with members. Whether you’re sending appointment reminders, billing statements,...
How Our Certified HIPAA Privacy Expert Ensures Data Security In today’s digital landscape, protecting sensitive health information isn’t just about compliance; it’s about building trust. At Graphcom, data security is woven into the very fabric of our...
Recognize and Avoid Variable Data Security Risks White Paper 2.7 Recognize and Avoid Variable Data Security Risks Personalized printing and targeted messaging can enhance member engagement, but they also pose serious compliance risks. HIPAA violations, data breaches,...
PHI in Print: What Healthcare Organizations Need to Know About Physical Safeguards While many healthcare organizations focus on securing digital systems, printed Protected Health Information (PHI) remains one of the most vulnerable and overlooked sources of data...
20 A/B Testing Ideas for Fundraising Appeal Letters It Takes More Than Gut Instinct to Acquire and Retain Donors Looking for A/B testing ideas for fundraising appeal letters that actually move the needle? Healthcare, education and nonprofit fundraisers like you face...
Showcasing Philanthropic Impact: Wellstar Foundation Impact Reports The Wellstar Foundation serves as the philanthropic arm of Wellstar Health System, one of the largest healthcare systems in Georgia, providing care to over 1.3 million people. As a nonprofit...
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