How to Build Brand Loyalty on Social Media Brand loyalty may be a buzzword in the marketing world, but it’s far from a fad. And, in today’s day and age, we all know social is king. So, where do the two meet? And how can they live in harmony together? Let’s explore...
10 Steps for a Winning Logo Design Let’s Build Your Brand Identity First Your logo is the face of your brand. It conveys your organization’s message and identity to the world in one glance. Crafting a winning logo requires careful consideration to ensure it...
Let Graphcom Be Your Teammate Hit a Homerun with Graphcom’s Professional and Collegiate Sports Team Marketing Why jump from agency to agency when you could get everything you need to support your professional or collegiate sports team from one place? Graphcom...
Graphcom Launches New Website Experience Notice Anything Different? Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a...
Words with Friends Why Your Company Needs a Controlled Vocabulary Have you ever considered how Facebook has completely changed the way people use the word “like”? It’s not just a verb anymore—the word now has a completely different context in the social media...
Start with Why Inspire Action—Take Your Why from Concept to Creation Authenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first....
5 Steps to Marketing Success Repeatable Process, Unrivaled Results—It’s How We Roll Providing a great product with stellar customer service is just the first step to winning and keeping customers. You also need to showcase your brand’s personality, with...
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
Branding & Signage—A Happy Marriage for Your Business Your Brand Identity Matters How do you distinguish one brand from another? Are you a McDonald’s French fry connoisseur, or do you prefer Burger King fries? Do you take your car to Jiffy Lube, or do you prefer...
Your Brand’s Health Matters, Too How to Keep Your Brand Healthy Wellness check-ups are an important part of your overall health. They help you find and solve health issues before they arise or become too big to handle. But, did you know the same goes for your...
