7 Ways to Welcome New Donors A new donor’s first gift is a test. They’ve decided your organization is worth trusting with their money, but they haven’t decided yet whether it’s worth trusting again. What happens in the days and weeks after that first gift often...
Stop Scrolling: Social Media Caption Writing That Drives Engagement You’ve crafted a strategy, created graphics, images, or video, and you’re ready to push live. And then… a handful of likes, no comments, and enough tumbleweeds to fill a Western. Your nonprofit,...
Capturing Patient Stories 101 Patients are the heart of every healthcare organization—and the backbone of healthcare fundraising. Their stories inspire action, build trust, and drive donations like nothing else can. In fact, 70% of people are more likely to give to an...
Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
Top 10 Fundraising Trends in 2025 Are You Ready to Embrace the Future of Fundraising? Step into the next era of fundraising, where connection meets creativity and innovation drives impact. Think artificial intelligence (AI) tools that predict donor needs, immersive...
10 Ways to Maximize Your Giving Tuesday Fundraising Campaign Raise More Money for Your Nonprofit on Giving Tuesday One of the most significant ways to boost your nonprofit fundraising efforts is almost here: Giving Tuesday. On this nationally celebrated day of giving,...
The Ultimate Campaign Tracker Creating UTM Codes to Measure Success If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
Class Is In Session: The Balanced Scorecard Just When You Thought You Were Done with Report Cards… Typically, organizations judge their performance using financial key performance indicators (KPIs) like revenue and profit. While financial performance is...
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