Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
Top 10 Fundraising Trends in 2025 Are You Ready to Embrace the Future of Fundraising? Step into the next era of fundraising, where connection meets creativity and innovation drives impact. Think artificial intelligence (AI) tools that predict donor needs, immersive...
6 Tips for a Successful Multifaceted Marketing Campaign You may have tried-and-true methods for running a campaign, but that’s the thing about marketing – it’s constantly evolving. And in today’s oversaturated market, you need to stand out. And you need to stand out...
10 Ways to Maximize Your Giving Tuesday Fundraising Campaign Raise More Money for Your Nonprofit on Giving Tuesday One of the most significant ways to boost your nonprofit fundraising efforts is almost here: Giving Tuesday. On this nationally celebrated day of giving,...
The Ultimate Campaign Tracker Creating UTM Codes to Measure Success If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
Class Is In Session: The Balanced Scorecard Just When You Thought You Were Done with Report Cards… Typically, organizations judge their performance using financial key performance indicators (KPIs) like revenue and profit. While financial performance is...
What Inbound Marketing Can Do For You Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell Inbound...
How to Improve Population Health Management Results Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to...
