When Is Personalized Digital Printing the Right Choice? If your goal is to drive response rates and make every print piece feel relevant to the person receiving it, digital printing is a powerful tool. In fact, personalization through digital printing can lead to a...
When Is Cost-Effective Offset Printing the Right Choice? Offset printing is so much more than a method. It’s a strategic choice your organization makes that enables you to deliver high-quality materials efficiently at scale. What you may be asking yourself is:...
Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Offset vs. Digital: Which Printing Method is Right for Your Project? Printing can feel like a little bit of magic, a little bit of math, and a whole lot of strategy. You could be rolling out a high-impact fundraising appeal or launching a healthcare outreach campaign,...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
HIPAA’s Technical Safeguard Requirements for Variable Data Mailings Can Personalization Put You at Risk? When it comes to healthcare marketing, few strategies are as powerful as variable data mailing, but great customization comes with great responsibility....
Recognize and Avoid Variable Data Security Risks White Paper 2.7 Recognize and Avoid Variable Data Security Risks Personalized printing and targeted messaging can enhance member engagement, but they also pose serious compliance risks. HIPAA violations, data breaches,...
Adapting Together: A Quick Update on Tariff Changes We’re Navigating Shifts to Keep Your Projects on Track At Graphcom, we know staying ahead of industry changes is key to your success. Here’s a quick update on the impact of recent tariff changes on...
Showcasing Philanthropic Impact: Wellstar Foundation Impact Reports The Wellstar Foundation serves as the philanthropic arm of Wellstar Health System, one of the largest healthcare systems in Georgia, providing care to over 1.3 million people. As a nonprofit...
