Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
HIPAA’s Technical Safeguard Requirements for Variable Data Mailings Can Personalization Put You at Risk? When it comes to healthcare marketing, few strategies are as powerful as variable data mailing, but great customization comes with great responsibility....
Recognize and Avoid Variable Data Security Risks White Paper 2.7 Recognize and Avoid Variable Data Security Risks Personalized printing and targeted messaging can enhance member engagement, but they also pose serious compliance risks. HIPAA violations, data breaches,...
Adapting Together: A Quick Update on Tariff Changes We’re Navigating Shifts to Keep Your Projects on Track At Graphcom, we know staying ahead of industry changes is key to your success. Here’s a quick update on the impact of recent tariff changes on...
Showcasing Philanthropic Impact: Wellstar Foundation Impact Reports The Wellstar Foundation serves as the philanthropic arm of Wellstar Health System, one of the largest healthcare systems in Georgia, providing care to over 1.3 million people. As a nonprofit...
Reflecting on Remarkable Moments with Impact Report Allegheny Health Network (AHN)’s mission is to create a remarkable health experience, freeing people to be their best. The Office of Development, AHN’s sole fundraising entity, works to make that mission possible by...
Direct Mail (Fundraising) Is Not Dead It’s Still the King of Fundraising ROI Myth: Direct mail is a relic of the past, overshadowed by flashy digital fundraising campaigns. Fact: Direct mail is still alive and thriving—and remains the core driver for fundraising...
Save Big on Postage in 2024! Find Out If You Qualify for This Special USPS Postage Discount The United States Postal Service (USPS) is rolling out a fantastic opportunity for high-volume mailers to save big on postage in 2024. If you mailed more than 1 million pieces...
