Maximize Your Giving Tuesday Fundraising Data Giving Tuesday is a Year-Round Fundraising Goldmine for Healthcare and Nonprofits Giving Tuesday, a global day of fundraising, is a huge deal for healthcare development offices and nonprofit organizations. Last year, 34...
Direct Mail (Fundraising) Is Not Dead It’s Still the King of Fundraising ROI Myth: Direct mail is a relic of the past, overshadowed by flashy digital fundraising campaigns. Fact: Direct mail is still alive and thriving—and remains the core driver for fundraising...
How to Maximize Your Doctors’ Day Fundraising Results Celebrate Your Organization’s Extraordinary Doctors While Elevating Your Cause In the fundraising world, National Doctors’ Day is more than a celebration—it’s a powerful opportunity to honor healthcare heroes while...
Five Reasons to Audit Your Database Have You Audited Yours Lately? Auditing your database has the power to unlock greater fundraising results. By routinely evaluating your database for accuracy, efficiency, and effectiveness, you can identify new opportunities to...
10 Ways to Maximize Your Giving Tuesday Fundraising Campaign Raise More Money for Your Nonprofit on Giving Tuesday One of the most significant ways to boost your nonprofit fundraising efforts is almost here: Giving Tuesday. On this nationally celebrated day of giving,...
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
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