Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
10 Ways to Maximize Your Giving Tuesday Fundraising Campaign Raise More Money for Your Nonprofit on Giving Tuesday One of the most significant ways to boost your nonprofit fundraising efforts is almost here: Giving Tuesday. On this nationally celebrated day of giving,...
The Ultimate Campaign Tracker Creating UTM Codes to Measure Success If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
Class Is In Session: The Balanced Scorecard Just When You Thought You Were Done with Report Cards… Typically, organizations judge their performance using financial key performance indicators (KPIs) like revenue and profit. While financial performance is...
10 Tips to Maximize Your Google AdWords Campaign Google AdWords can be a fantastic avenue for online lead generation… But it can also be a difficult road to navigate if you don’t understand the complexities of the platform. The ability to tweak and change almost...
Embrace the Data Revolution With Marketing Analytics A Q&A with Graphcom’s Marketing Analyst Extraordinaire Everywhere we look, it seems like data and analytics are being used across all professions. From marketing to sports, data makes us smarter by showing us...
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...
Do Your Metrics Make the Cut? When is Fundraising Successful? And, how does it increase ROI? Our answer is data analytics. Integrating the right metrics into your fundraising campaign will help you set attainable and measurable goals to evaluate what’s working and...
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope? The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk mail.”...
