Direct Mail (Fundraising) Is Not Dead It’s Still the King of Fundraising ROI Myth: Direct mail is a relic of the past, overshadowed by flashy digital fundraising campaigns. Fact: Direct mail is still alive and thriving—and remains the core driver for fundraising...
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
5 Steps to a Successful Mail Campaign Master the Fundamentals The most effectual campaigns are targeted, cost effective, and, naturally, arrive on time. Graphcom suggests these five steps for mailing success. Use Market Research to Your Advantage What audience are you...
