Capturing Patient Stories 101 Patients are the heart of every healthcare organization—and the backbone of healthcare fundraising. Their stories inspire action, build trust, and drive donations like nothing else can. In fact, 70% of people are more likely to give to an...
When Is Personalized Digital Printing the Right Choice? If your goal is to drive response rates and make every print piece feel relevant to the person receiving it, digital printing is a powerful tool. In fact, personalization through digital printing can lead to a...
When Is Cost-Effective Offset Printing the Right Choice? Offset printing is so much more than a method. It’s a strategic choice your organization makes that enables you to deliver high-quality materials efficiently at scale. What you may be asking yourself is:...
Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Offset vs. Digital: Which Printing Method is Right for Your Project? Printing can feel like a little bit of magic, a little bit of math, and a whole lot of strategy. You could be rolling out a high-impact fundraising appeal or launching a healthcare outreach campaign,...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
Setting Marketing Goals: A Strategic Planning Guide You can have a compelling brand story, a strong product, and a motivated team, but without clear marketing goals, even the best efforts can feel scattered. As businesses look ahead to a year shaped by evolving...
HIPAA’s Technical Safeguard Requirements for Variable Data Mailings Can Personalization Put You at Risk? When it comes to healthcare marketing, few strategies are as powerful as variable data mailing, but great customization comes with great responsibility....
Common HIPAA Violations in Direct Mail and How to Avoid Them Is Your Sensitive PHI Exposed? Direct mail remains one of the most effective ways for healthcare organizations to connect with members. Whether you’re sending appointment reminders, billing statements,...
How Our Certified HIPAA Privacy Expert Ensures Data Security In today’s digital landscape, protecting sensitive health information isn’t just about compliance; it’s about building trust. At Graphcom, data security is woven into the very fabric of our...
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