When Is Personalized Digital Printing the Right Choice? If your goal is to drive response rates and make every print piece feel relevant to the person receiving it, digital printing is a powerful tool. In fact, personalization through digital printing can lead to a...
When Is Cost-Effective Offset Printing the Right Choice? Offset printing is so much more than a method. It’s a strategic choice your organization makes that enables you to deliver high-quality materials efficiently at scale. What you may be asking yourself is:...
Streamline Your Marketing with Digital Storefront Every company is trying to sell you something. The next big thing. The most innovative technology. The process that will absolutely change your life, save you time, and increase your profits. We get it—and we take it...
Suppression Lists 101: Who Not to Mail to and Why Smart Suppression Raises More Money Who should we send to? It’s a question you’ve probably turned over a thousand times, but it’s only half the strategy. For nonprofits and healthcare organizations, who you don’t mail...
HIPAA’s Technical Safeguard Requirements for Variable Data Mailings Can Personalization Put You at Risk? When it comes to healthcare marketing, few strategies are as powerful as variable data mailing, but great customization comes with great responsibility....
Adapting Together: A Quick Update on Tariff Changes We’re Navigating Shifts to Keep Your Projects on Track At Graphcom, we know staying ahead of industry changes is key to your success. Here’s a quick update on the impact of recent tariff changes on...
Direct Mail (Fundraising) Is Not Dead It’s Still the King of Fundraising ROI Myth: Direct mail is a relic of the past, overshadowed by flashy digital fundraising campaigns. Fact: Direct mail is still alive and thriving—and remains the core driver for fundraising...
Five Reasons to Audit Your Database Have You Audited Yours Lately? Auditing your database has the power to unlock greater fundraising results. By routinely evaluating your database for accuracy, efficiency, and effectiveness, you can identify new opportunities to...
Save Big on Postage in 2024! Find Out If You Qualify for This Special USPS Postage Discount The United States Postal Service (USPS) is rolling out a fantastic opportunity for high-volume mailers to save big on postage in 2024. If you mailed more than 1 million pieces...
USPS Delays May Affect Your Marketing Efforts Delayed Mail and Packages? Here’s Why. We know you’ve noticed. There are tremendous U.S. Postal Service (USPS) delays right now. We won’t lie. We continue to be amazed by just how bad it is! The past year (RIP 2020) has...
