United States Postal Service Announces New Prices How much will postage cost you in 2018? Effective on Jan. 21, 2018, the United States Postal Service (USPS) will increase all postage rates for mailing and shipping. So, what does this mean for your business? Take a...
USPS Announces New Postage Rate Increases How Will New Postage Rates Impact Your Business? The Postal Regulatory Commission (PRC) has just approved the proposed USPS postage rate changes that will go into effect on January 22, 2017. In a nutshell, here’s what you need...
3 Tips for Printing & Mailing in the Digital Age Why Print in the Digital Age? I don’t know if you’ve noticed, but we’re in the digital age of marketing. Personally, I sometimes feel like I’m drowning in push notifications, pop-ups, emails, banner ads, and...
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
How Safe is Your Data? Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your...
Spend $1, Earn $4 Fundraising Strategies That Really Work An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families. Carroll Hospice was seeking a new marketing firm to...
10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
New Postage Regulations Will Increase Your Price Postage Solutions Some people view traditional direct mail and postage pricing as ancient history (at worst) or quaint (at best). But the truth is that what’s traditional is rapidly regaining prominence among the...
