10 Tips to Maximize Your Google AdWords Campaign Google AdWords can be a fantastic avenue for online lead generation… But it can also be a difficult road to navigate if you don’t understand the complexities of the platform. The ability to tweak and change almost...
Embrace the Data Revolution With Marketing Analytics A Q&A with Graphcom’s Marketing Analyst Extraordinaire Everywhere we look, it seems like data and analytics are being used across all professions. From marketing to sports, data makes us smarter by showing us...
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...
Do Your Metrics Make the Cut? When is Fundraising Successful? And, how does it increase ROI? Our answer is data analytics. Integrating the right metrics into your fundraising campaign will help you set attainable and measurable goals to evaluate what’s working and...
Crafting Your Annual Development Plan, Part 2 After considering the areas that make up a development plan, it’s time to flesh out the key components to that plan. Key Components of an Annual Development Plan A successful development plan will have the following key...
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.” Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope? The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk mail.”...
