by Krista Scarlett | Apr 12, 2017 | Account Management
What Does an Account Manager Do? A Q&A with Graphcom’s Account Management Maven Jenny Yingling You hear the term “account manager” all the time (and, if you’re a Graphcom client, maybe you’ve even worked with one), but what does an account manager...
by Krista Scarlett | Mar 29, 2017 | Marketing Analytics
Embrace the Data Revolution With Marketing Analytics A Q&A with Graphcom’s Marketing Analyst Extraordinaire Everywhere we look, it seems like data and analytics are being used across all professions. From marketing to sports, data makes us smarter by showing us...
by Krista Scarlett | Feb 16, 2017 | Content Marketing, Social Media Marketing
How to Step Up Your Facebook Marketing Game In 2017 Want to Rock Your Social Media Content This Year? Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular...
by Krista Scarlett | Dec 23, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
by Krista Scarlett | Sep 8, 2016 | Awards & News
Graphcom Acquires Gettysburg Banners Company We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the...
by Krista Scarlett | Jun 28, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
by Krista Scarlett | Jun 28, 2016 | Awards & News
Prepare Yourself, Personally & Professionally, for 2017 Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual...
by Krista Scarlett | May 2, 2016 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How Safe is Your Data? Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your...
by Krista Scarlett | May 2, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Spend $1, Earn $4 Fundraising Strategies That Really Work An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families. Carroll Hospice was seeking a new marketing firm to...
by Krista Scarlett | Apr 25, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers... 
Krista Scarlett