by Krista Scarlett | Jul 11, 2017 | Account Management, Branding
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
by Krista Scarlett | Jun 21, 2017 | Company Culture
Creating a Company Culture that Captivates You Are Who You Hire Building a strong company culture is hard. It takes the right mix of people, from upper-level management to your lowest-level employees. Every employee has to feel like they’re a part of the team that’s...
by Krista Scarlett | Jun 2, 2017 | Account Management
10 Tips For Owning the Room At Your Next Meeting Ready to Impress At Your Next Meeting? You’re getting ready for a big meeting with a client or prospective donor, and you want them to feel like you’re the only choice for them. You need to ooze confidence and sell...
by Krista Scarlett | May 22, 2017 | Video Marketing
The Power of Video Marketing in 2017 It’s a No-Brainer—Video Should Be Part of Your Next Marketing Campaign I don’t know if you’ve noticed, but video is everywhere. It’s emerged as an effective way to grab people’s attention and get them to engage with your content....
by Krista Scarlett | May 9, 2017 | Graphic Design
Get a Behind-the-Scenes Look at Graphcom’s Graphic Design Team A Q&A with Graphcom Art Director Jessica Dean When Art Director Jessica Dean started working at Graphcom in 2009, the Creative division was nothing like it is today. With only three people working in...
by Krista Scarlett | Apr 12, 2017 | Account Management
What Does an Account Manager Do? A Q&A with Graphcom’s Account Management Maven Jenny Yingling You hear the term “account manager” all the time (and, if you’re a Graphcom client, maybe you’ve even worked with one), but what does an account manager...
by Krista Scarlett | Mar 29, 2017 | Marketing Analytics
Embrace the Data Revolution With Marketing Analytics A Q&A with Graphcom’s Marketing Analyst Extraordinaire Everywhere we look, it seems like data and analytics are being used across all professions. From marketing to sports, data makes us smarter by showing us...
by Krista Scarlett | Feb 16, 2017 | Content Marketing, Social Media Marketing
How to Step Up Your Facebook Marketing Game In 2017 Want to Rock Your Social Media Content This Year? Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular...
by Krista Scarlett | Dec 23, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
by Krista Scarlett | Sep 8, 2016 | Awards & News
Graphcom Acquires Gettysburg Banners Company We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the... 
Krista Scarlett