by Krista Scarlett | Jun 28, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
by Krista Scarlett | Jun 28, 2016 | Awards & News
Prepare Yourself, Personally & Professionally, for 2017 Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual...
by Krista Scarlett | May 2, 2016 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How Safe is Your Data? Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your...
by Krista Scarlett | May 2, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Spend $1, Earn $4 Fundraising Strategies That Really Work An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families. Carroll Hospice was seeking a new marketing firm to...
by Krista Scarlett | Apr 25, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
by Krista Scarlett | Apr 14, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
by Krista Scarlett | Mar 30, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
by Krista Scarlett | Aug 21, 2015 | Awards & News
Graphcom Promotes VP of Creative & Creative Director New VP on the Block Graphcom is thrilled to announce the recent promotions of Troy Dean as vice president of creative services and Kelly Brooks as creative director. Troy was appointed vice president of...
by Krista Scarlett | Jul 13, 2015 | Content Marketing
Why You Need a Branding Style Guide 7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization...
by Krista Scarlett | Jun 26, 2015 | Content Marketing
How to Survive Mobilegeddon That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally... 
Krista Scarlett