by Krista Scarlett | Apr 14, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
by Krista Scarlett | Mar 30, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
by Krista Scarlett | Aug 21, 2015 | Awards & News
Graphcom Promotes VP of Creative & Creative Director New VP on the Block Graphcom is thrilled to announce the recent promotions of Troy Dean as vice president of creative services and Kelly Brooks as creative director. Troy was appointed vice president of...
by Krista Scarlett | Jul 13, 2015 | Content Marketing
Why You Need a Branding Style Guide 7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization...
by Krista Scarlett | Jun 26, 2015 | Content Marketing
How to Survive Mobilegeddon That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally...
by Krista Scarlett | Jun 10, 2015 | Content Marketing
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and...
by Krista Scarlett | May 15, 2015 | Awards & News
Graphcom Now Offers Promotional Products Keep Your Brand Top-of-Mind It’s your brand—if you’ve got it, flaunt it! The right promotional items will keep your company’s name and brand in front of your customers’ eyes for days, weeks, months—even years. Custom,...
by Krista Scarlett | May 11, 2015 | Awards & News
Graphcom Creative Honored with 2 Communicator Awards A Little Recognition Goes a Long Way Know what’s better than winning awards? Winning awards for work that you love doing for clients that rock! Our team received two Communicator Awards from the Academy of...
by Krista Scarlett | May 6, 2015 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
by Krista Scarlett | May 4, 2015 | Content Marketing
5 Steps to a Successful Mail Campaign Master the Fundamentals The most effectual campaigns are targeted, cost effective, and, naturally, arrive on time. Graphcom suggests these five steps for mailing success. Use Market Research to Your Advantage What audience are you... 
Krista Scarlett