by Krista Scarlett | Jul 13, 2015 | Blog, Content Marketing
Why You Need a Branding Style Guide 7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization...
by Krista Scarlett | Jun 26, 2015 | Blog, Content Marketing
How to Survive Mobilegeddon That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally...
by Krista Scarlett | Jun 10, 2015 | Blog, Content Marketing
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and...
by Krista Scarlett | May 15, 2015 | Awards & News, Blog
Graphcom Now Offers Promotional Products Keep Your Brand Top-of-Mind It’s your brand—if you’ve got it, flaunt it! The right promotional items will keep your company’s name and brand in front of your customers’ eyes for days, weeks, months—even years. Custom,...
by Krista Scarlett | May 11, 2015 | Awards & News, Blog
Graphcom Creative Honored with 2 Communicator Awards A Little Recognition Goes a Long Way Know what’s better than winning awards? Winning awards for work that you love doing for clients that rock! Our team received two Communicator Awards from the Academy of...
by Krista Scarlett | May 6, 2015 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
by Krista Scarlett | May 4, 2015 | Blog, Content Marketing
5 Steps to a Successful Mail Campaign Master the Fundamentals The most effectual campaigns are targeted, cost effective, and, naturally, arrive on time. Graphcom suggests these five steps for mailing success. Use Market Research to Your Advantage What audience are you...
by Krista Scarlett | Mar 18, 2015 | Awards & News, Blog
Graphcom Receives 7 American Advertising Awards Luck Be a Lady Tonight Graphcom picked up seven American Advertising Awards at the American Advertising Federation (AAF) of Greater Frederick’s 2015 American Advertising Awards ceremony on March 14 in Walkersville, Md....
by Krista Scarlett | Dec 22, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Integrated Multichannel Marketing Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?),...
by Krista Scarlett | Nov 26, 2014 | Awards & News, Blog
Graphcom Receives a MarCom Gold Award Award-Winning Marketing Work Graphcom has been awarded a MarCom Gold Award on behalf of the Association of Marketing and Communication Professionals in recognition for the outstanding design of the Pennsylvania Housing Finance...
Krista Scarlett