by Krista Scarlett | Jul 11, 2018 | Account Management, Blog, Branding
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
by Krista Scarlett | Jul 5, 2018 | Blog, Branding
Start with Why Inspire Action—Take Your Why from Concept to Creation Authenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first....
by Krista Scarlett | May 17, 2018 | Blog, Digital Marketing, Featured
5 Digital Marketing Trends to Act On in 2018 If You’re Not First, You’re Last. With so many studies on the latest digital marketing technologies and tools to use, it can be overwhelming trying to keep up with the trends and knowing which ones to pay...
by Krista Scarlett | May 3, 2018 | Blog, Featured, Graphcom News
We Won a Hermes Platinum Award for PHFA’s Annual Report! Award-winning design? Yeah, we’ve got it. The Association of Marketing and Communications Professionals (AMCP) presented Graphcom with a Platinum Hermes Creative Award for our design work on the...
by Krista Scarlett | Apr 15, 2018 | Blog, Featured, Signage
Spring Clean Your Signage Are Updates to Your Outdoor Signs on Your Spring Cleaning List? It’s that time of year again! The snow is melting, the birds are chirping, the days are growing longer, and the cold winter weather has done a number on our homes and businesses....
by Krista Scarlett | Apr 5, 2018 | Blog, Web Design
How to Optimize Your User Experience You Can’t Afford to Ignore UX Anymore! Whether you struggle with finding the time to optimize it or you’re stuck trying to get other key players in your organization to see the return on investment, user experience (UX) is no...
by Kristin Hundley | Mar 19, 2018 | Blog, Healthcare Marketing
What Was the “Buzz” at the 2018 RISE Nashville Summit? Booth #77 was rockin’ in the Music City! Last week we dusted off our boots and headed south to Nashville, determined to create a “buzz”—both literally and figuratively!—at the 12th Annual RISE Nashville...
by Krista Scarlett | Mar 12, 2018 | Blog, Graphic Design
The Rainbow Connection Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind...
by Krista Scarlett | Mar 5, 2018 | Blog, Fundraising
10 Secrets for a Successful Employee Giving Campaign Invest in Your Employees and They’ll Invest in Your Organization Employee giving campaigns are a crucial part of many organizations’ fundraising goals—they mobilize philanthropic efforts from the inside out (because...
by Troy Dean | Feb 12, 2018 | Blog, Book Club
5 Minutes with “The 5 Second Rule” Will Mel Robbins’ Book “Transform Your Life, Work, and Confidence with Everyday Courage?” “Do you feel dissatisfied with your life?” asked Mel Robbins during her TEDx Talk, “How to Stop Screwing Yourself...
