by Krista Scarlett | Feb 11, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
On Shaky Ground What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care Act As a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top... by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Kelly Brooks | Jan 9, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why They Give (Part 2) Part 2 Want to understand the science of charitable giving? Start with Why They Give (Part 1), then keep reading to learn what giving behaviors economist John List has discovered after 15 years of charitable giving research. Get a stampede...
by Kelly Brooks | Jan 9, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why They Give (Part 1) Part 1 As development professionals, we think we know why people give. But even years of experience, logical deduction, and general impressions can’t tell us the cold, hard truth. In an industry run on “best practices,” we need to ask ourselves:...