by Krista Scarlett | Jun 26, 2015 | Blog, Content Marketing
How to Survive Mobilegeddon That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally...
by Krista Scarlett | Jun 10, 2015 | Blog, Content Marketing
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and...
by Krista Scarlett | May 6, 2015 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
by Krista Scarlett | May 4, 2015 | Blog, Content Marketing
5 Steps to a Successful Mail Campaign Master the Fundamentals The most effectual campaigns are targeted, cost effective, and, naturally, arrive on time. Graphcom suggests these five steps for mailing success. Use Market Research to Your Advantage What audience are you...
by Troy Dean | Jan 8, 2015 | Blog, Content Marketing
How to Be Crazy Successful in 2015 7 Digital Marketing Resolutions With a fresh year upon us, it’s time to dust off that old strategy and bring it up to speed. No matter how you plan to increase engagement from your supporters in 2015, be sure to include these 7...
by Krista Scarlett | Dec 22, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Integrated Multichannel Marketing Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?),...
by Krista Scarlett | May 8, 2014 | Blog, Content Marketing
Crafting Your Annual Development Plan, Part 2 After considering the areas that make up a development plan, it’s time to flesh out the key components to that plan. Key Components of an Annual Development Plan A successful development plan will have the following key...
by Krista Scarlett | May 7, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
by Krista Scarlett | Apr 28, 2014 | Blog, Content Marketing
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.” Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
by Krista Scarlett | Apr 24, 2014 | Blog, Content Marketing
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope?The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk...
