by Krista Scarlett | Aug 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
by Krista Scarlett | May 7, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
by Krista Scarlett | Apr 8, 2014 | Awards & News, Blog, Healthcare Marketing
Graphcom Recognized for Excellence in Healthcare Marketing The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland....
by Krista Scarlett | Feb 11, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Riding the Waves of Change Fundraising Amid the Affordable Care Act Despite the shaky ground for fundraising created by the Affordable Care Act (ACA), some development professionals believe the Act’s provisions—particularly for affordable-care organizations and...
by Krista Scarlett | Feb 11, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
On Shaky Ground What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care Act As a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential...
by Kelly Brooks | Feb 6, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Spend $1, Earn $3 Don’t be afraid to spend money on your fundraising initiatives. Investing in your development team’s efforts pays off, big time. In fact, the average U.S. hospital earns more than $3 for every $1 spent on fundraising, a trend that’s held even during...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Kelly Brooks | Jan 13, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Get Your Share of the $9 Billion Pie Yep, you read that correctly. Nine billion dollars. That’s how much U.S. healthcare institutions raised in FY 2012—and you, too, can get a big piece of that scrumptious, mouth-watering, research-supporting, clinic-funding,...
by Kelly Brooks | Jan 9, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why They Give (Part 2) Part 2 Want to understand the science of charitable giving? Start with Why They Give (Part 1), then keep reading to learn what giving behaviors economist John List has discovered after 15 years of charitable giving research. Get a stampede...
