by Kelly Brooks | Aug 29, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
3 Steps for Fundraising Sabotage When You’re Comfortable, You’re Not Growing Some healthcare fundraising teams shoot for the stars – and occasionally, they actually reach them. These high-performers (those with the top 25% of production returns) have a few...
by Krista Scarlett | Aug 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
by Krista Scarlett | May 7, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
by Krista Scarlett | Mar 18, 2014 | Blog, Nonprofit & Fundraising
NO: It’s Not a Dirty Word It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what...
by Kelly Brooks | Feb 17, 2014 | Blog, Nonprofit & Fundraising
Big Team, Big Money Think you don’t have the budget to hire more fundraising help? Think again. According to the FY 2012 Report on Giving by the Association for Healthcare Philanthropy, big teams raise big money. The report states that institutions with the...
by Krista Scarlett | Feb 11, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Riding the Waves of Change Fundraising Amid the Affordable Care Act Despite the shaky ground for fundraising created by the Affordable Care Act (ACA), some development professionals believe the Act’s provisions—particularly for affordable-care organizations and...
by Krista Scarlett | Feb 11, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
On Shaky Ground What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care Act As a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential...
by Kelly Brooks | Feb 6, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Spend $1, Earn $3 Don’t be afraid to spend money on your fundraising initiatives. Investing in your development team’s efforts pays off, big time. In fact, the average U.S. hospital earns more than $3 for every $1 spent on fundraising, a trend that’s held even during...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
