by Krista Scarlett | Jun 10, 2015 | Blog, Content Marketing
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and...
by Krista Scarlett | May 6, 2015 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
by Troy Dean | Jan 8, 2015 | Blog, Content Marketing
How to Be Crazy Successful in 2015 7 Digital Marketing Resolutions With a fresh year upon us, it’s time to dust off that old strategy and bring it up to speed. No matter how you plan to increase engagement from your supporters in 2015, be sure to include these 7...
by Krista Scarlett | Dec 22, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Integrated Multichannel Marketing Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?),...
by Kelly Brooks | Aug 29, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
3 Steps for Fundraising Sabotage When You’re Comfortable, You’re Not Growing Some healthcare fundraising teams shoot for the stars – and occasionally, they actually reach them. These high-performers (those with the top 25% of production returns) have a few...
by Krista Scarlett | Aug 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
by Krista Scarlett | May 8, 2014 | Blog, Content Marketing
Crafting Your Annual Development Plan, Part 2 After considering the areas that make up a development plan, it’s time to flesh out the key components to that plan. Key Components of an Annual Development Plan A successful development plan will have the following key...
by Krista Scarlett | May 7, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
by Krista Scarlett | Apr 28, 2014 | Blog, Content Marketing
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.” Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
by Krista Scarlett | Apr 8, 2014 | Awards & News, Blog, Healthcare Marketing
Graphcom Recognized for Excellence in Healthcare Marketing The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland....