by Krista Scarlett | Apr 8, 2014 | Awards & News, Blog, Healthcare Marketing
Graphcom Recognized for Excellence in Healthcare Marketing The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland....
by Krista Scarlett | Apr 2, 2014 | Awards & News, Blog
And the Winners Are… We held our breath in bated anticipation. After all, this was our first rodeo. Last week, our marketing pros attended the Maryland Society for Healthcare Strategy and Market Development’s (MSHSMD for short) annual Alfred Knight Marketing...
by Krista Scarlett | Mar 18, 2014 | Blog, Nonprofit & Fundraising
NO: It’s Not a Dirty Word It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what...
by Krista Scarlett | Mar 8, 2014 | Awards & News, Blog
Graphcom Honored at American Advertising Awards Event Graphcom picked up six American Advertising Awards at the American Advertising Federation (AAF) of Greater Frederick’s 2014 American Advertising Awards ceremony on March 1 in Walkersville, Maryland. Considered the...
by Krista Scarlett | Feb 11, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Riding the Waves of Change Fundraising Amid the Affordable Care Act Despite the shaky ground for fundraising created by the Affordable Care Act (ACA), some development professionals believe the Act’s provisions—particularly for affordable-care organizations and...
by Krista Scarlett | Feb 11, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
On Shaky Ground What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care Act As a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Krista Scarlett | Nov 8, 2013 | Awards & News, Blog
Graphcom Awarded Silver Davey for PHFA Annual Report Graphcom recently garnered a 2013 Silver Davey Award for creative design of the Pennsylvania Housing Finance Agency (PHFA) 2012 Annual Report “Looking Back, Moving Forward.” The annual report was one of nearly 4,000...
by Krista Scarlett | Nov 8, 2013 | Awards & News, Blog
Graphcom Achieves G7 Process Control Master Designation Graphcom, Inc. has achieved a G7 Process Control (G7PC) Master designation from IDEAlliance (International Digital Enterprise Alliance) making the firm one of 13 printers in the nation holding the distinction.... 
Krista Scarlett