by Krista Scarlett | Feb 16, 2017 | Blog, Content Marketing, Social Media Marketing
How to Step Up Your Facebook Marketing Game In 2017 Want to Rock Your Social Media Content This Year? Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular...
by Troy Dean | Feb 8, 2017 | Blog, Uncategorized
Don’t Mic Drop Your Marketing Efforts Close the Loop and Follow that Lead! You just deployed the final piece of your marketing campaign. The campaign performed well, delivering 50 qualified leads to the sales team. Nice work. It’s time to set sail on that cruise...
by Troy Dean | Jan 11, 2017 | Blog, Printing & Mailing
USPS Announces New Postage Rate Increases How Will New Postage Rates Impact Your Business? The Postal Regulatory Commission (PRC) has just approved the proposed USPS postage rate changes that will go into effect on January 22, 2017. In a nutshell, here’s what you need...
by Troy Dean | Jan 2, 2017 | Blog, Healthcare Marketing
What Inspires Patients to Become Engaged in Their Own Health? It Starts with Analytics So, you’ve set up your portal, launched your app, and rebranded your healthcare organization to align with today’s industry’s trends. Now, how do you inspire your patients to become...
by Krista Scarlett | Dec 23, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
by Troy Dean | Nov 29, 2016 | Blog, Printing & Mailing
3 Tips for Printing & Mailing in the Digital Age Why Print in the Digital Age? I don’t know if you’ve noticed, but we’re in the digital age of marketing. Personally, I sometimes feel like I’m drowning in push notifications, pop-ups, emails, banner ads, and...
by Troy Dean | Oct 19, 2016 | Blog, Nonprofit & Fundraising
Fundraising & Marketing Departments—You Need Each Other The Challenge, The Problem, The Solution Over the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve...
by Troy Dean | Oct 14, 2016 | Blog, Content Marketing
How Content Marketing Builds Your Business What is Content Marketing? Don’t let anyone fool you into thinking it’s some crazy, complex marketing tactic that can only be performed by marketing agencies. It’s not. If you take a few minutes to examine the marketing noise...
by Krista Scarlett | Sep 8, 2016 | Awards & News, Blog
Graphcom Acquires Gettysburg Banners Company We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the...
by Troy Dean | Aug 5, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...