by Troy Dean | Nov 29, 2016 | Blog, Printing & Mailing
3 Tips for Printing & Mailing in the Digital Age Why Print in the Digital Age? I don’t know if you’ve noticed, but we’re in the digital age of marketing. Personally, I sometimes feel like I’m drowning in push notifications, pop-ups, emails, banner ads, and...
by Troy Dean | Oct 19, 2016 | Blog, Nonprofit & Fundraising
Fundraising & Marketing Departments—You Need Each Other The Challenge, The Problem, The Solution Over the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve...
by Troy Dean | Oct 14, 2016 | Blog, Content Marketing
How Content Marketing Builds Your Business What is Content Marketing? Don’t let anyone fool you into thinking it’s some crazy, complex marketing tactic that can only be performed by marketing agencies. It’s not. If you take a few minutes to examine the marketing noise...
by Krista Scarlett | Sep 8, 2016 | Awards & News, Blog
Graphcom Acquires Gettysburg Banners Company We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the...
by Troy Dean | Aug 5, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...
by Troy Dean | Jul 6, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Your Brand’s Health Matters, Too How to Keep Your Brand Healthy Wellness check-ups are an important part of your overall health. They help you find and solve health issues before they arise or become too big to handle. But, did you know the same goes for your...
by Troy Dean | Jun 28, 2016 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Capital Campaigns That Work 10 Steps to Capital Campaign Success Imagine with me for a second that your nonprofit has grown exponentially. You have no more room in your building to fit your staff. Heck, the cleaning closet has been turned into an office. You know what...
by Krista Scarlett | Jun 28, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
by Krista Scarlett | Jun 28, 2016 | Awards & News, Blog
Prepare Yourself, Personally & Professionally, for 2017 Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual...
by Troy Dean | Jun 28, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Do Your Metrics Make the Cut? When is Fundraising Successful? And, how does it increase ROI? Our answer is data analytics. Integrating the right metrics into your fundraising campaign will help you set attainable and measurable goals to evaluate what’s working and...
