by Troy Dean | Apr 3, 2017 | Blog, Healthcare Marketing
Invest in Marketing Products that Deliver Marketing budgets are hard to come by… Especially for healthcare organizations who often debate the benefits of using in-house resources vs. outside vendors. The reality is, going the agency route will save you money,...
by Krista Scarlett | Mar 29, 2017 | Blog, Marketing Analytics
Embrace the Data Revolution With Marketing Analytics A Q&A with Graphcom’s Marketing Analyst Extraordinaire Everywhere we look, it seems like data and analytics are being used across all professions. From marketing to sports, data makes us smarter by showing us...
by Kevin Kelly | Mar 19, 2017 | Blog, Branding, Signage
Branding & Signage—A Happy Marriage for Your Business Your Brand Identity Matters How do you distinguish one brand from another? Are you a McDonald’s French fry connoisseur, or do you prefer Burger King fries? Do you take your car to Jiffy Lube, or do you prefer...
by Brent Hackman | Mar 6, 2017 | Blog, Book Club
10 Things We Learned From “10% Happier” “Tame the Voice in Your Head and Reduce Stress” I won’t lie—I was skeptical of “10% Happier” before I started reading the book. It’s not that I thought meditation or mindfulness was for hippies or Buddhists (like the...
by Troy Dean | Mar 3, 2017 | Awards & News, Blog
MEET GRAPHCOM’S HIPAA EXPERT Certified in Protecting Patient Health Information Now more than ever, Graphcom is well-equipped to address the intricacies and ever-changing requirements of Health Insurance Portability and Accountability Act (HIPAA), the federal law...
by Krista Scarlett | Feb 16, 2017 | Blog, Content Marketing, Social Media Marketing
How to Step Up Your Facebook Marketing Game In 2017 Want to Rock Your Social Media Content This Year? Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular...
by Troy Dean | Feb 8, 2017 | Blog, Uncategorized
Don’t Mic Drop Your Marketing Efforts Close the Loop and Follow that Lead! You just deployed the final piece of your marketing campaign. The campaign performed well, delivering 50 qualified leads to the sales team. Nice work. It’s time to set sail on that cruise...
by Troy Dean | Jan 11, 2017 | Blog, Printing & Mailing
USPS Announces New Postage Rate Increases How Will New Postage Rates Impact Your Business? The Postal Regulatory Commission (PRC) has just approved the proposed USPS postage rate changes that will go into effect on January 22, 2017. In a nutshell, here’s what you need...
by Troy Dean | Jan 2, 2017 | Blog, Healthcare Marketing
What Inspires Patients to Become Engaged in Their Own Health? It Starts with Analytics So, you’ve set up your portal, launched your app, and rebranded your healthcare organization to align with today’s industry’s trends. Now, how do you inspire your patients to become...
by Krista Scarlett | Dec 23, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
