by Krista Scarlett | Jun 10, 2024 | Blog, Content Marketing, Fundraising, Healthcare Marketing, Nonprofit & Fundraising
Why Your Organization Needs a Healthy Donor Stewardship Plan Foster Long-Term Support and Sustainability Through Your Stewardship Efforts As a nonprofit or healthcare fundraiser, you know securing funding is more than transactions; it’s about building relationships...
by Jess Heydlauf | Apr 1, 2024 | Branding, Content Marketing, Digital Marketing, Social Media Marketing
How to Build Brand Loyalty on Social Media Brand loyalty may be a buzzword in the marketing world, but it’s far from a fad. And, in today’s day and age, we all know social is king. So, where do the two meet? And how can they live in harmony together? Let’s explore...
by Christie Wisniewski | Apr 19, 2022 | Blog, Content Marketing, Digital Marketing, SEO, Web Design
Supply Chain Delays and Shortages Navigating and Understanding the Paper Shortage From toilet paper to computer chips, the pandemic has caused many product shortages across the globe. One of the latest shortages beginning to impact everyday life is paper—an integral...
by Brent Hackman | Jan 7, 2022 | Blog, Content Marketing, Digital Marketing, SEO, Web Design
Website Best Practices Quick Tips for Creating Effective Websites and Web Pages in 2022 If your website isn’t performing the way it should, you may need to reevaluate your web practices. Is your layout user-friendly? Do pages load slowly? Are your call to...
by Christie Wisniewski | Jun 16, 2020 | Blog, Content Marketing, Data Analytics, Digital Marketing, Marketing Advice, Marketing Analytics
The Ultimate Campaign Tracker Creating UTM Codes to Measure Success If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
by Krista Scarlett | Apr 5, 2019 | Blog, Branding, Content Marketing, Featured, Marketing Advice
Creating a ‘Culture of Good’ Damn, It Feels Good to Be Good What your employees say, see, do, and feel often says more about your organization than your products and services. Happy or inspired employees feel engaged in their work and want to create...
by Krista Scarlett | Mar 21, 2019 | Blog, Branding, Content Marketing, Featured, Marketing Advice
Graphcom Launches New Website Experience Notice Anything Different? Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a...
by Brent Hackman | Feb 4, 2019 | Blog, Branding, Content Marketing, Featured, Marketing Advice
Words with Friends Why Your Company Needs a Controlled Vocabulary Have you ever considered how Facebook has completely changed the way people use the word “like”? It’s not just a verb anymore—the word now has a completely different context in the social media...
by Krista Scarlett | Sep 13, 2018 | Blog, Content Marketing
5 Killer Email Marketing Mistakes to Avoid Are You Doing It Wrong? According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and answering emails. Long story...
by Christie Wisniewski | Jan 12, 2018 | Blog, Content Marketing, Healthcare Marketing
How to Become a Thought Leader in Healthcare Everyone is an expert in something… Why not take that knowledge and put a voice to it online to benefit your healthcare organization? Whether you work in the development office or on the communications or marketing...
