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How to Simplify Your Donors’ Journey

How to Simplify Your Donors’ Journey

by Christie Wisniewski | Feb 20, 2025 | Blog, Fundraising, Marketing Advice, Nonprofit & Fundraising

How to Simplify Your Donors’ Journey You could have the most sympathetic cause, a heartstring-tugging story, or an attention-grabbing pitch. But if your donors encounter a long, confusing donation form or inconsistent campaign materials, you risk losing what you’ve...
Maximize Your Giving Tuesday Fundraising Data

Maximize Your Giving Tuesday Fundraising Data

by Jess Heydlauf | Nov 21, 2024 | Blog, Fundraising, Healthcare Marketing, Marketing Advice, Nonprofit & Fundraising

Maximize Your Giving Tuesday Fundraising Data Giving Tuesday is a Year-Round Fundraising Goldmine for Healthcare and Nonprofits Giving Tuesday, a global day of fundraising, is a huge deal for healthcare development offices and nonprofit organizations. Last year, 34...
6 Tips for a Successful Multifaceted Marketing Campaign

6 Tips for a Successful Multifaceted Marketing Campaign

by Jess Heydlauf | Jul 16, 2024 | Blog, Branding, Digital Marketing, Industry News, Marketing Advice, Social Media Marketing

6 Tips for a Successful Multifaceted Marketing Campaign You may have tried-and-true methods for running a campaign, but that’s the thing about marketing – it’s constantly evolving. And in today’s oversaturated market, you need to stand out. And you need to stand out...
White Hat vs. Black Hat SEO: What’s the Difference?

White Hat vs. Black Hat SEO: What’s the Difference?

by Christie Wisniewski | Jul 5, 2023 | Blog, Digital Marketing, Featured, Marketing Advice, SEO

White Hat vs. Black Hat SEO: What’s the Difference? Take an Ethical Approach to SEO Have you visited a webpage and realized that it uses a ton of keywords related to your search, but the information has no value? This is a common trait of black hat SEO, a deceptive...
Conducting and Filming Remote Interviews

Conducting and Filming Remote Interviews

by Christie Wisniewski | Feb 17, 2022 | Blog, Digital Marketing, Marketing Advice, Video Marketing

Conducting and Filming Remote Interviews Tips for Successful Remote Interviewing Thanks to ever-evolving technology, remote interviews are becoming a popular option for marketing and content creation. Not only do they allow your subject to speak from the comfort of...
The Ultimate Campaign Tracker

The Ultimate Campaign Tracker

by Christie Wisniewski | Jun 16, 2020 | Blog, Data Analytics, Digital Marketing, Marketing Advice

The Ultimate Campaign Tracker Creating UTM Codes to Measure Success  If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
Remote Work and Communication

Remote Work and Communication

by Christie Wisniewski | Jun 2, 2020 | Blog, Company Culture, Marketing Advice

Remote Work and Communication Is Your Team Communicating Effectively? Many workers have gone remote in the past few months due to the COVID-19 pandemic. Remote work comes with plenty of perks—no commute, comfier pants, and sometimes more schedule flexibility. However,...
Creating a ‘Culture of Good’

Creating a ‘Culture of Good’

by Krista Scarlett | Apr 5, 2019 | Blog, Branding, Featured, Marketing Advice

Creating a ‘Culture of Good’ Damn, It Feels Good to Be Good What your employees say, see, do, and feel often says more about your organization than your products and services. Happy or inspired employees feel engaged in their work and want to create...
Our Top Takeaways from WorkHuman 2019

Our Top Takeaways from WorkHuman 2019

by Mari Koons | Mar 25, 2019 | Blog, Company Culture, Featured, Marketing Advice

Our Top Takeaways from WorkHuman 2019 The Annual Event Inspired Us to Educate, Energize, and Engage “Hello Humans!” Derek Irvine, senior vice president of workhuman, opened the Workhuman 2019 conference every morning with this cheerful greeting. With speakers ranging...
Graphcom Launches New Website Experience

Graphcom Launches New Website Experience

by Krista Scarlett | Mar 21, 2019 | Blog, Branding, Featured, Marketing Advice

Graphcom Launches New Website Experience Notice Anything Different? Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a...
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  • How to Simplify Your Donors’ Journey
  • Maximize Your Giving Tuesday Fundraising Data
  • #CultureOfGood: Celebrating National Nonprofit Day
  • 6 Tips for a Successful Multifaceted Marketing Campaign
  • Why Your Organization Needs a Healthy Donor Stewardship Plan

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