by Christie Wisniewski | Feb 20, 2025 | Blog, Content Marketing, Fundraising, Marketing Advice, Nonprofit & Fundraising
How to Simplify Your Donors’ Journey You could have the most sympathetic cause, a heartstring-tugging story, or an attention-grabbing pitch. But if your donors encounter a long, confusing donation form or inconsistent campaign materials, you risk losing what you’ve...
by Jess Heydlauf | Nov 21, 2024 | Blog, Fundraising, Healthcare Marketing, Marketing Advice, Nonprofit & Fundraising
Maximize Your Giving Tuesday Fundraising Data Giving Tuesday is a Year-Round Fundraising Goldmine for Healthcare and Nonprofits Giving Tuesday, a global day of fundraising, is a huge deal for healthcare development offices and nonprofit organizations. Last year, 34...
by Jess Heydlauf | Jul 16, 2024 | Blog, Branding, Content Marketing, Digital Marketing, Industry News, Marketing Advice, Social Media Marketing
6 Tips for a Successful Multifaceted Marketing Campaign You may have tried-and-true methods for running a campaign, but that’s the thing about marketing – it’s constantly evolving. And in today’s oversaturated market, you need to stand out. And you need to stand out...
by Christie Wisniewski | Jul 5, 2023 | Blog, Digital Marketing, Featured, Marketing Advice, SEO
White Hat vs. Black Hat SEO: What’s the Difference? Take an Ethical Approach to SEO Have you visited a webpage and realized that it uses a ton of keywords related to your search, but the information has no value? This is a common trait of black hat SEO, a deceptive...
by Christie Wisniewski | Feb 17, 2022 | Blog, Digital Marketing, Marketing Advice, Video Marketing
Conducting and Filming Remote Interviews Tips for Successful Remote Interviewing Thanks to ever-evolving technology, remote interviews are becoming a popular option for marketing and content creation. Not only do they allow your subject to speak from the comfort of...
by Christie Wisniewski | Jun 16, 2020 | Blog, Content Marketing, Data Analytics, Digital Marketing, Marketing Advice, Marketing Analytics
The Ultimate Campaign Tracker Creating UTM Codes to Measure Success If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
by Christie Wisniewski | Jun 2, 2020 | Blog, Company Culture, COVID-19, Human Resources, Marketing Advice
Remote Work and Communication Is Your Team Communicating Effectively? Many workers have gone remote in the past few months due to the COVID-19 pandemic. Remote work comes with plenty of perks—no commute, comfier pants, and sometimes more schedule flexibility. However,...
by Krista Scarlett | Apr 5, 2019 | Blog, Branding, Content Marketing, Featured, Marketing Advice
Creating a ‘Culture of Good’ Damn, It Feels Good to Be Good What your employees say, see, do, and feel often says more about your organization than your products and services. Happy or inspired employees feel engaged in their work and want to create...
by Mari Koons | Mar 25, 2019 | Blog, Company Culture, Featured, Human Resources, Marketing Advice
Our Top Takeaways from WorkHuman 2019 The Annual Event Inspired Us to Educate, Energize, and Engage “Hello Humans!” Derek Irvine, senior vice president of workhuman, opened the Workhuman 2019 conference every morning with this cheerful greeting. With speakers ranging...
by Krista Scarlett | Mar 21, 2019 | Blog, Branding, Content Marketing, Featured, Marketing Advice
Graphcom Launches New Website Experience Notice Anything Different? Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a... 