by Krista Scarlett | Apr 28, 2014 | Blog, Content Marketing
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.” Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
by Krista Scarlett | Apr 24, 2014 | Blog, Content Marketing
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope?The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk...
by Krista Scarlett | Apr 10, 2014 | Awards & News, Blog
Graphcom Creative Names New Writer & Editor Graphcom Creative is happy to announce that Krista Scarlett has joined its staff as writer and editor. In her new role, she will be responsible for marketing copywriting and editing for our clients and for internal...
by Krista Scarlett | Apr 8, 2014 | Awards & News, Blog, Healthcare Marketing
Graphcom Recognized for Excellence in Healthcare Marketing The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland....
by Krista Scarlett | Apr 2, 2014 | Awards & News, Blog
And the Winners Are… We held our breath in bated anticipation. After all, this was our first rodeo. Last week, our marketing pros attended the Maryland Society for Healthcare Strategy and Market Development’s (MSHSMD for short) annual Alfred Knight Marketing...
by Krista Scarlett | Mar 18, 2014 | Blog, Nonprofit & Fundraising
NO: It’s Not a Dirty Word It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what...
by Krista Scarlett | Mar 8, 2014 | Awards & News, Blog
Graphcom Honored at American Advertising Awards Event Graphcom picked up six American Advertising Awards at the American Advertising Federation (AAF) of Greater Frederick’s 2014 American Advertising Awards ceremony on March 1 in Walkersville, Maryland. Considered the...
by Krista Scarlett | Feb 11, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Riding the Waves of Change Fundraising Amid the Affordable Care Act Despite the shaky ground for fundraising created by the Affordable Care Act (ACA), some development professionals believe the Act’s provisions—particularly for affordable-care organizations and...
by Krista Scarlett | Feb 11, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
On Shaky Ground What Fundraisers Need to Know to Navigate the Nuances of the Affordable Care Act As a development pro, it’s likely that the Affordable Care Act (ACA) has your development office scrambling to adjust the way you approach the “asks” with your potential...
by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top...