by Krista Scarlett | May 7, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
by Krista Scarlett | May 5, 2014 | Awards & News, Blog
Graphcom Earns 6 Hermes Creative Awards Graphcom has been awarded six 2014 Hermes Creative Awards for original and innovative marketing and creative design. Judges score each entry on a scale of 0 to 100, and those that score more than 90 points are Platinum Winners....
by Krista Scarlett | Apr 28, 2014 | Blog, Content Marketing
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.” Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
by Krista Scarlett | Apr 24, 2014 | Blog, Content Marketing
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope?The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk...
by Krista Scarlett | Apr 10, 2014 | Awards & News, Blog
Graphcom Creative Names New Writer & Editor Graphcom Creative is happy to announce that Krista Scarlett has joined its staff as writer and editor. In her new role, she will be responsible for marketing copywriting and editing for our clients and for internal...
by Krista Scarlett | Apr 8, 2014 | Awards & News, Blog, Healthcare Marketing
Graphcom Recognized for Excellence in Healthcare Marketing The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland....
by Krista Scarlett | Apr 2, 2014 | Awards & News, Blog
And the Winners Are… We held our breath in bated anticipation. After all, this was our first rodeo. Last week, our marketing pros attended the Maryland Society for Healthcare Strategy and Market Development’s (MSHSMD for short) annual Alfred Knight Marketing...
by Krista Scarlett | Mar 18, 2014 | Blog, Nonprofit & Fundraising
NO: It’s Not a Dirty Word It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what...
by Krista Scarlett | Mar 8, 2014 | Awards & News, Blog
Graphcom Honored at American Advertising Awards Event Graphcom picked up six American Advertising Awards at the American Advertising Federation (AAF) of Greater Frederick’s 2014 American Advertising Awards ceremony on March 1 in Walkersville, Maryland. Considered the...
by Kelly Brooks | Feb 17, 2014 | Blog, Nonprofit & Fundraising
Big Team, Big Money Think you don’t have the budget to hire more fundraising help? Think again. According to the FY 2012 Report on Giving by the Association for Healthcare Philanthropy, big teams raise big money. The report states that institutions with the...
