7 Rules for Writing Effective Fundraising Letters
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
New Postage Regulations Will Increase Your Price
New Postage Regulations Will Increase Your Price Postage Solutions Some people view traditional direct mail and postage pricing as ancient history (at worst) or quaint (at best). But the truth is that what’s traditional is rapidly regaining prominence among the...
Graphcom Promotes VP of Creative & Creative Director
Graphcom Promotes VP of Creative & Creative Director New VP on the Block Graphcom is thrilled to announce the recent promotions of Troy Dean as vice president of creative services and Kelly Brooks as creative director. Troy was appointed vice president of...
Why You Need a Branding Style Guide
Why You Need a Branding Style Guide 7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization...
The 1 Marketing Tactic Your Business Should Be Using
The 1 Marketing Tactic Your Business Should Be Using You’ve Heard the Term, But Are You Using It? What’s the one marketing tactic that business owners should be using, but probably aren’t? Most businesses fail to take advantage of Search Engine Marketing...
How to Survive Mobilegeddon
How to Survive Mobilegeddon That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally...
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and...
Graphcom Now Offers Promotional Products
Graphcom Now Offers Promotional Products Keep Your Brand Top-of-Mind It’s your brand—if you’ve got it, flaunt it! The right promotional items will keep your company’s name and brand in front of your customers’ eyes for days, weeks, months—even years. Custom,...