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Prepare Yourself, Personally & Professionally, for 2017

Prepare Yourself, Personally & Professionally, for 2017

by Krista Scarlett | Jun 28, 2016 | Blog, Marketing Advice

Prepare Yourself, Personally & Professionally, for 2017 Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual...
Do Your Metrics Make the Cut?

Do Your Metrics Make the Cut?

by Troy Dean | Jun 28, 2016 | Blog, Data Analytics, Reporting & Testing, Donor Analytics, Fundraising, Marketing, Marketing Advice

Do Your Metrics Make the Cut? When is Fundraising Successful? And, how does it increase ROI? Our answer is data analytics. Integrating the right metrics into your fundraising campaign will help you set attainable and measurable goals to evaluate what’s working and...
New Tactics for Old Boards

New Tactics for Old Boards

by Troy Dean | Jun 7, 2016 | Blog, Fundraising, Healthcare, Marketing, Marketing Advice, Nonprofit & Fundraising

New Tactics for Old Boards What Makes an Effective Board? Boards are great. We love them. They’re experts in their respective industries, help develop strategies, hold the organization accountable, and keep the organization financially stable. But, truly effective...
How Safe is Your Data?

How Safe is Your Data?

by Krista Scarlett | May 2, 2016 | Blog, Fundraising, Healthcare, Mailing, Marketing Advice, Nonprofit & Fundraising

How Safe is Your Data? Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your...
Spend $1, Earn $4

Spend $1, Earn $4

by Krista Scarlett | May 2, 2016 | Appeal Letters, Blog, Fundraising, Healthcare, Mailing, Nonprofit & Fundraising, Printing

Spend $1, Earn $4 Fundraising Strategies That Really Work An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families. Carroll Hospice was seeking a new marketing firm to...
10 Tips to Raise More Money by Mail

10 Tips to Raise More Money by Mail

by Krista Scarlett | Apr 25, 2016 | Annual Fund, Appeal Letters, Blog, Fundraising, Healthcare, Mailing, Marketing Advice, Nonprofit & Fundraising, Printing, Stewardship

10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
How to Touch Donors Without Really Touching Them

How to Touch Donors Without Really Touching Them

by Troy Dean | Apr 22, 2016 | Annual Fund, Appeal Letters, Blog, Donor Acquisition, Fundraising, Healthcare, Marketing Advice, Nonprofit & Fundraising, Stewardship

How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
25 Ways to Make Your Website Fundraise for You

25 Ways to Make Your Website Fundraise for You

by Troy Dean | Apr 21, 2016 | Blog, Fundraising, Healthcare, Marketing Advice, Nonprofit & Fundraising, Web Development

25 Ways to Make Your Website Fundraise for You Kick Back and Let Your Website Do the Work First things first, why do great websites matter? 1. They give credibility to your cause — A polished, up-to-date, design driven space with compelling content makes your visitors...
Is Your Donation Portal Responsive?

Is Your Donation Portal Responsive?

by Troy Dean | Apr 14, 2016 | Blog, Digital Marketing, Fundraising, Healthcare, Marketing Advice, Nonprofit & Fundraising, Web Development

Is Your Donation Portal Responsive? You Got This, Right? Online donation has exploded in the last five years. But did you know that 51% of people who visit your website are on their phone? If your donation portal isn’t responsive for desktop, tablet, and mobile...
7 Rules for Designing Effective Fundraising Letters

7 Rules for Designing Effective Fundraising Letters

by Krista Scarlett | Apr 14, 2016 | Annual Fund, Appeal Letters, Blog, Fundraising, Graphic Design, Healthcare, Mailing, Marketing Advice, Nonprofit & Fundraising, Printing, Stewardship

7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
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