4 Things We Learned at INBOUND 2016
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
3 Tips for Printing & Mailing in the Digital Age
3 Tips for Printing & Mailing in the Digital Age Why Print in the Digital Age? I don’t know if you’ve noticed, but we’re in the digital age of marketing. Personally, I sometimes feel like I’m drowning in push notifications, pop-ups, emails, banner ads, and...
Fundraising & Marketing Departments—You Need Each Other
Fundraising & Marketing Departments—You Need Each Other The Challenge, The Problem, The Solution Over the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve...
How Content Marketing Builds Your Business
How Content Marketing Builds Your Business What is Content Marketing? Don’t let anyone fool you into thinking it’s some crazy, complex marketing tactic that can only be performed by marketing agencies. It’s not. If you take a few minutes to examine the marketing noise...
Graphcom Acquires Gettysburg Banners Company
Graphcom Acquires Gettysburg Banners Company We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the...
Use Predictive Analytics to Improve ROI?
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...
Your Brand’s Health Matters, Too
Your Brand’s Health Matters, Too How to Keep Your Brand Healthy Wellness check-ups are an important part of your overall health. They help you find and solve health issues before they arise or become too big to handle. But, did you know the same goes for your...
Capital Campaigns That Work
Capital Campaigns That Work 10 Steps to Capital Campaign Success Imagine with me for a second that your nonprofit has grown exponentially. You have no more room in your building to fit your staff. Heck, the cleaning closet has been turned into an office. You know what...