by Troy Dean | Apr 22, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
by Troy Dean | Apr 21, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
25 Ways to Make Your Website Fundraise for You Kick Back and Let Your Website Do the Work First things first, why do great websites matter? 1. They give credibility to your cause — A polished, up-to-date, design driven space with compelling content makes your visitors...
by Krista Scarlett | Apr 14, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
by Troy Dean | Apr 11, 2016 | Blog, Content Marketing
How to Capture Women’s Attention on Social Media Who Run the World? Girls! Did you know that 72% of all charitable contributions are made by individuals? Or that 64% of all donations are made by women? Luckily for fundraisers, the vast majority of these same...
by Krista Scarlett | Mar 30, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
by Troy Dean | Nov 18, 2015 | Blog, Content Marketing, Nonprofit & Fundraising
New Postage Regulations Will Increase Your Price Postage Solutions Some people view traditional direct mail and postage pricing as ancient history (at worst) or quaint (at best). But the truth is that what’s traditional is rapidly regaining prominence among the...
by Krista Scarlett | Jul 13, 2015 | Blog, Content Marketing
Why You Need a Branding Style Guide 7 Seconds. That’s All You Get Seven seconds is the average length of time you have to make an impression. Every encounter with your brand, from signage to websites, brochures to conferences and so on, gives your organization...
by Troy Dean | Jun 26, 2015 | Blog, Content Marketing
The 1 Marketing Tactic Your Business Should Be Using You’ve Heard the Term, But Are You Using It? What’s the one marketing tactic that business owners should be using, but probably aren’t? Most businesses fail to take advantage of Search Engine Marketing...
by Krista Scarlett | Jun 26, 2015 | Blog, Content Marketing
How to Survive Mobilegeddon That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally...
by Krista Scarlett | Jun 10, 2015 | Blog, Content Marketing
You’re Doing it Wrong: 5 Killer Email Marketing Mistakes to Avoid Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and...
